The Media Rating Council has granted its first accreditation to a point-of-care advertising measurement for digital, place-based media network PatientPoint. The MRC said the accreditation was granted following its out-of-home and digital committees' review of a "rigorous audit" by an independent CPA firm, which also included some new, "supplemental" auditing unique to the point-of-care medium with screens in waiting rooms and examination and treatment rooms of doctor's offices, clinics and healthcare facilities.
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