Media Monitors Earns Continued MRC Accreditation For Radio & TV Spot Service

Accredited since 2008 by the Media Rating Council (MRC) for its US radio spot data, and since 2017 for its US TV spot data, Media Monitors has received continuation of its accreditation for both radio and TV spot data again this year.

Tracking millions of recurring radio and television commercials, Media Monitors claims its data “is unmatched in terms of speed and accuracy; customers can access data that is within one hour of real time. Information can be tracked by many parameters and is used by clients to increase profitability and improve accountability. The data is often used by clients as a powerful tool for tracking competitive advertising.”

President and CEO of Media Monitors, Philippe Generali, said: “The standards MRC holds are core to our company’s values and expectations. Quality data delivered accurately and timely are the cornerstones at Media Monitors. Being awarded MRC accreditation is an incredible accomplishment and shows our commitment as the leader in local media monitoring.”

MRC Executive Director and CEO George W. Ivie added: “We congratulate Media Monitors for continuing to meet the rigorous requirements needed to achieve MRC accreditation.  The accredited spot data fills an important role in the radio and television advertising marketplaces, and data users can be confident it meets MRC’s standards.”