Ad-Serving Companies Create Consortium

Seven advertising-services companies — with expertise in delivery, production, traffic, talent licensing and rights management — are creating an ad consortium intended to find more efficiency in the tracking and distributing of creative advertising content.

Adstream Connect Automates Video Ad Mgmt.

Adstream, a global provider of creative asset management, delivery and analytics technology for the advertising industry, today launched Adstream Connect, a cloud-based platform that simplifies broadcaster management of video ad content — from approvals to multichannel use to airtime scheduling — across VOD, OTT and linear TV. Built on Adstream’s core technology Adstream Connect is […]