Extreme Reach said it has closed on its acquisition of Adstream, creating what it calls “the first and only independent global platform that connects the end-to-end creative supply chain for marketers. The combined company answers the call from brand marketers who recognize the benefits and rich data that can only come from one central asset […]
Extreme Reach, a provider of a TV and video advertising asset management solution, is buying Adstream, a global provider of digital asset management, creative logistics and analytics solutions. Through the acquisition, Extreme Reach says it will provide brand marketers and all their global partners “with a seamless, all-in-one brand activation platform that removes complexity from […]
Seven advertising-services companies — with expertise in delivery, production, traffic, talent licensing and rights management — are creating an ad consortium intended to find more efficiency in the tracking and distributing of creative advertising content.
Adstream, a global provider of creative asset management, delivery and analytics technology for the advertising industry, today launched Adstream Connect, a cloud-based platform that simplifies broadcaster management of video ad content — from approvals to multichannel use to airtime scheduling — across VOD, OTT and linear TV. Built on Adstream’s core technology Adstream Connect is […]