Extreme Reach Closes Deal For Adstream

Extreme Reach said it has closed on its acquisition of Adstream, creating what it calls “the first and only independent global platform that connects the end-to-end creative supply chain for marketers. The combined company answers the call from brand marketers who recognize the benefits and rich data that can only come from one central asset […]

Extreme Reach To Acquire Adstream

Extreme Reach, a provider of a TV and video advertising asset management solution, is buying Adstream, a global provider of digital asset management, creative logistics and analytics solutions. Through the acquisition, Extreme Reach says it will provide brand marketers and all their global partners “with a seamless, all-in-one brand activation platform that removes complexity from […]

Ad-Serving Companies Create Consortium

Seven advertising-services companies — with expertise in delivery, production, traffic, talent licensing and rights management — are creating an ad consortium intended to find more efficiency in the tracking and distributing of creative advertising content.

Adstream Connect Automates Video Ad Mgmt.

Adstream, a global provider of creative asset management, delivery and analytics technology for the advertising industry, today launched Adstream Connect, a cloud-based platform that simplifies broadcaster management of video ad content — from approvals to multichannel use to airtime scheduling — across VOD, OTT and linear TV. Built on Adstream’s core technology Adstream Connect is […]