DMA 2

Azteca America Moving To KJLA Los Angeles

Azteca America has moved its Los Angeles affiliation (the country’s largest Hispanic DMA) to full-power KJLA. The decision to move to KJLA follows the sale of Azteca’s KAZA in the FCC spectrum auction last year. The station will carry the network’s premier programming, including entertainment, adventure series and sports programming, as well as the network’s […]

HC2 Acquires Azteca America, 19 Stations

The holding company buys 19 TV stations from Northstar Media. The Azteca America deal features a licensing agreement with TV Azteca for Spanish-language television programming. It will expand HC2’s broadcasting network to 113 operating stations in more than 80 U.S. markets.

DMA 5

Ivonne Reyes-Flaherty New KAZD Dallas GSM

She joins the Azteca America station after serving in advertising positions at Edmunds.com, CBS Radio and Univision.

Azteca America Deletes Gays From Telenovela

DMA 10: ATLANTA

WUVM In Ad, Marketing Partnership With WAZX-FM

Azteca America said today that its WUVM-LP Atlanta (DMA 10) has formed a sales and marketing partnership with that city’s WAZX-FM, “La Que Buena Radio.” The partnership allows WAZX to sell advertising packages on WUVM to local advertisers in the market. The two stations also will cross-promote joint initiatives and work together to promote and […]

DMA 8: HOUSTON

Melissa Covarrubias Named GM Of KYAZ

The former Univision executive will oversee Azteca America’s operations in Houston.

UPFRONTS 2017

Azteca Pumps Up Primetime Diversity

Azteca America led off the 2017 wave of Latino network Upfront showcases in New York. It’s the second straight year Azteca, now with TV stations in 67 markets carrying its Spanish-language content, went first.

Azteca America Plans Border Series ‘The Wall’

DMAS 28, 167 & 184)

Azteca America Add Three Affiliates

Following the additions of KXOF Laredo, Texas, and KVYE Yuma, Ariz., the Spanish-language network is adding XHAS San Diego on July 1.

 

Azteca America Grows, MundoMax Contracts

Spanish-language broadcast network Azteca America continues to build out its distribution in the wake of MundoMax’s apparent demise. It could help Azteca shed its status as the least-watched network on broadcast TV. Azteca has boosted its presence in three major markets, including new affiliate WHEH in Charlotte, N.C. That station began airing AA on Dec. 1.

DMA 16

Azteca America Expands With WGEN Miami

The Spanish-language network signs an affiliation and sales agreement with WGEN in the nation’s third-largest Hispanic market. The addition expands Azteca America’s network to 65 markets.

 

DMA 10

Roel Medina, KYAZ Houston GM, Dies At 55

Roel Medina, a media executive whose career spanned four decades in Texas broadcasting, died unexpectedly on Saturday, July 30, at his home in Katy, Texas. He was 55. Medina had been the general manager of Azteca’s KYAZ Houston since 2012. “Roel Medina was creative force and a hard working executive who was ‘one of a […]

UPFRONTS 2016

Azteca America Upfront: Ad Innovations

At Azteca America’s upfront presentation Tuesday, the network talked plenty about its new programming slate, including the new drama Rabia and adventure reality show Desafio. But it also continued its push, undertaken last year, to deliver new forms and methods of advertising, taking advantage of new technology.

UPFRONTS

For Azteca America, A Distinct Identity

Upfront preview: The network has a strong connection with Mexicans, not surprising considering its parent company’s roots. Liga MX soccer games are up this season, and it’s flaunting its stability.

UPFRONTS 2015

Azteca America Adds Interactive Family Programming

Azteca America Forms Station Group

The company is changing its name to Azteca and has formed the Azteca Station Group comprising the 16 stations it operates.

TVNEWSCHECK FOCUS ON PROGRAMMING

Another Spanish Net? Crazy Like A Fox

In what it hopes will be a reprise of its success in taking on ABC, CBS and NBC, Fox is setting its sights on the rapidly growing Hispanic population in the U.S. with MundoFox. Media agencies, Spanish-language broadcasters, analysts, program producers and even rival networks believe that News Corp. can pull it off if it is smart about the proposed broadcast network’s programming and can assemble a solid lineup of affiliates. Fox is offering broadcasters one half of the advertising inventory, or six minutes per hour. It’s neither offering nor asking for cash.

UPFRONT 2012

Azteca America Wraps Upfront Sales

Spanish-language network Azteca America has wrapped its upfront selling season for commitments running until next fall, increasing volume by 33% to the $40 million-$50 million range. The network said it added 17 new national advertisers, including KFC, Microsoft, Sprint, Verizon and Kraft.

Breidsprecher Named CEO of Azteca America

The Hispanic network’s COO, Martin Breidsprecher, is promoted to succeed Adrian Steckel.