Azteca America has moved its Los Angeles affiliation (the country’s largest Hispanic DMA) to full-power KJLA. The decision to move to KJLA follows the sale of Azteca’s KAZA in the […]
The holding company buys 19 TV stations from Northstar Media. The Azteca America deal features a licensing agreement with TV Azteca for Spanish-language television programming. It will expand HC2’s broadcasting network to 113 operating stations in more than 80 U.S. markets.
She joins the Azteca America station after serving in advertising positions at Edmunds.com, CBS Radio and Univision.
WUVM In Ad, Marketing Partnership With WAZX-FM
Azteca America said today that its WUVM-LP Atlanta (DMA 10) has formed a sales and marketing partnership with that city’s WAZX-FM, “La Que Buena Radio.” The partnership allows WAZX to […]
Melissa Covarrubias Named GM Of KYAZ
The former Univision executive will oversee Azteca America’s operations in Houston.
Exclusives
Azteca Pumps Up Primetime Diversity
Azteca America led off the 2017 wave of Latino network Upfront showcases in New York. It’s the second straight year Azteca, now with TV stations in 67 markets carrying its Spanish-language content, went first.
Azteca America Add Three Affiliates
Following the additions of KXOF Laredo, Texas, and KVYE Yuma, Ariz., the Spanish-language network is adding XHAS San Diego on July 1.
Spanish-language broadcast network Azteca America continues to build out its distribution in the wake of MundoMax’s apparent demise. It could help Azteca shed its status as the least-watched network on broadcast TV. Azteca has boosted its presence in three major markets, including new affiliate WHEH in Charlotte, N.C. That station began airing AA on Dec. 1.
The Spanish-language network signs an affiliation and sales agreement with WGEN in the nation’s third-largest Hispanic market. The addition expands Azteca America’s network to 65 markets.
Roel Medina, a media executive whose career spanned four decades in Texas broadcasting, died unexpectedly on Saturday, July 30, at his home in Katy, Texas. He was 55. Medina had […]
Azteca America Upfront: Ad Innovations
At Azteca America’s upfront presentation Tuesday, the network talked plenty about its new programming slate, including the new drama Rabia and adventure reality show Desafio. But it also continued its push, undertaken last year, to deliver new forms and methods of advertising, taking advantage of new technology.
Upfront preview: The network has a strong connection with Mexicans, not surprising considering its parent company’s roots. Liga MX soccer games are up this season, and it’s flaunting its stability.
Azteca America Adds Interactive Family Programming
The company is changing its name to Azteca and has formed the Azteca Station Group comprising the 16 stations it operates.
Another Spanish Net? Crazy Like A Fox
In what it hopes will be a reprise of its success in taking on ABC, CBS and NBC, Fox is setting its sights on the rapidly growing Hispanic population in the U.S. with MundoFox. Media agencies, Spanish-language broadcasters, analysts, program producers and even rival networks believe that News Corp. can pull it off if it is smart about the proposed broadcast network’s programming and can assemble a solid lineup of affiliates. Fox is offering broadcasters one half of the advertising inventory, or six minutes per hour. It’s neither offering nor asking for cash.
Azteca America Wraps Upfront Sales
Spanish-language network Azteca America has wrapped its upfront selling season for commitments running until next fall, increasing volume by 33% to the $40 million-$50 million range. The network said it added 17 new national advertisers, including KFC, Microsoft, Sprint, Verizon and Kraft.
The Hispanic network’s COO, Martin Breidsprecher, is promoted to succeed Adrian Steckel.
