Azteca America Forms Station Group

At its upfront presentation in New York today, Spanish-language Azteca America, in addition to announcing its network programming schedule that includes a beefed-up soccer schedule, said it is changing its name to just Azteca and is forming the Azteca Station Group.

Since January 2014, the broadcaster has gone from managing and operating four stations to 16. The Azteca Station Group now operates in nine of the top 10 Hispanic markets

“Each of the stations will be resourced to execute national promotions at the local level,” said Enrique Perez, EVP of Stations. “All of our national programs and platforms will now feature local extensions and marketing solutions designed to generate traffic and drive sales for advertisers in the biggest Hispanic markets in the country.” It features digital content and customized branded videos for a millennial audience.

Azteca is by partnering with  digital content producers. Court Stroud, EVP of network sales and digital, announced a partnership with Youtoo Technologies, the only social TV platform that allows viewers to participate in television programming from virtually any location.

“We are very excited to be working with the inspirational team at Azteca to enable interactive programming,” said Cary Wyatt, COO for Youtoo Technologies. “We know Azteca and their viewers will be very pleased with our patented products and service.”

Court Stroud, EVP of network sales and digital, announced a partnership with Youtoo Technologies, a social TV platform that lets viewers participate in television programming from virtually any location.

Regarding the name change, Azteca America said it’s “evolving into Azteca, a change that reflects the network’s core audience, an audience composed of the market segment that makes up the largest portion of the U.S. Hispanic market.”