TVN'S TV2025

How Broadcasters Are Using Data To Court, Not Alienate, Customers

Executives from CBS, NBCU, CBC, Magid and Graham Media discussed the pros and cons of gathering and using data to attract and retain viewers during TVNewsCheck’s TV2025 last week at NAB New York. Above, l-r: Graham Media’s Dustin Block, Voice Interaction’s Joao Neto, Magid’s Bill Hague, MNCU’ Shawn Makhijhani, CBC’s Roma Kojima and CBS’s Radha Subramanyam.

How Data Will Redefine The TV/Audience Relationship At TV2025

Executives from CBS, NBCUniversal, Graham Media, the CBC and Magid will look at how consumer data is affecting broadcasters’ decisions on programming, revenue and audience relationships in a panel discussion at TVNewsCheck’s TV2025: Monetizing the Future event at the NAB New York Show on Oct. 19. Register here.

Magid Associates Ups Bill Hague To EVP

Bill Hague has been promoted from senior vice president to executive vice president of Frank N. Magid Associates’ Media Strategy group, effective immediately. As executive vice president, Hague will have oversight of Magid’s local media and publishing practices as well as management of the business unit that works with local media properties, such as TV, […]