Deutsche Telekom Picks Comcast Technology Solutions As Centralized Cloud Management Platform For Magenta TV

Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to content providers, operators, and advertisers, said that its Cloud TV Suite is being deployed as the new back-end platform for Deutsche Telekom’s Magenta TV in selected markets. Deployments began in Austria and will be phased across other Deutsche Telekom markets throughout 2022. Deutsche Telekom […]

Comcast Technology Solutions Launches Ad Insertion System

Comcast Technology Solutions said it launched a new system for inserting addressable advertising into national linear programming feeds. Comcast Advertising, another division of Comcast, has signed up as the first TV distributor to use the new Linear Rights Metadata Management (LRM) technology to support its addressable advertising initiatives.

Comcast Technology Solutions Debuts AI-Powered Metadata Service

Comcast Technology Solutions (CTS) has launched VideoAI, its metadata generation platform that will be offered as a software service to content providers, MVPDs and advertisers. The technology — which has been in development for years and in use at Comcast, NBCUniversal and Sky —  automatically analyzes video assets to identify and tag onscreen moments (hard cuts, black frames, transitions, etc.); audio events (silence, specific sounds, etc.), and much more to support enhanced understanding of video content.

Comcast Technology Solutions Expands Video Understanding Tool VideoAI Beyond Its Own House

Comcast Technology Solutions is expanding the software-as-a-service (SaaS) tool it uses to understand and manage metadata in Comcast’s own streaming video to the broader market. VideoAI is a tool the service provider uses for video understanding tasks such as video segmentation and contextual advertising within in-house platforms including streaming service Peacock, as well as the TV service divisions of Sky and Comcast Cable.

NAB SHOW 2019

For OTT Revenue, Diverse Models Needed

Against market headwinds, OTT monetization won’t happen with a single scheme. Instead, it needs a flexible range of subscription models, advertising and even transactional approaches, experts say.

ON THE NAB EXHIBIT FLOOR

Comcast Launches Linear Rights Metadata Mgt.

Comcast Technology Solutions, a division of Comcast Cable that serves advertiser, content provider, global operator and technology markets, introduced Linear Rights Metadata Management (LRM). The new offering lets content providers and their distribution partners solve the increasing complexity of the accurate delivery, entitlement and representation of content across mobile screens and live multichannel broadcasts. At the forefront […]

Ad-Serving Companies Create Consortium

Seven advertising-services companies — with expertise in delivery, production, traffic, talent licensing and rights management — are creating an ad consortium intended to find more efficiency in the tracking and distributing of creative advertising content.