Against market headwinds, OTT monetization won’t happen with a single scheme. Instead, it needs a flexible range of subscription models, advertising and even transactional approaches, experts say.
Comcast Technology Solutions, a division of Comcast Cable that serves advertiser, content provider, global operator and technology markets, introduced Linear Rights Metadata Management (LRM). The new offering lets content providers and their distribution partners solve the increasing complexity of the accurate delivery, entitlement and representation of content across mobile screens and live multichannel broadcasts. At the forefront […]
Seven advertising-services companies — with expertise in delivery, production, traffic, talent licensing and rights management — are creating an ad consortium intended to find more efficiency in the tracking and distributing of creative advertising content.