Nielsen Exits Council For Research Excellence

After 12 years and an eight-figure investment, Nielsen has pulled the plug as the sole funder of the Council for Research Excellence, an independent organization composed of Nielsen clients to conduct their own primary research on media measurement, including methodological ones.

Council For Research Excellence Adds Members

The Council for Research Excellence announced today that it has approved the following as members: Joseph Abbruzo, EVP, chief exploration officer, Havas Media Kathleen Bohan, SVP, local research, Univision Communications Buzz Knight, VP, program development, Greater Media Tony Marinaro, corporate director of research, LIN Media Andy Rainey, SVP, fesearch, Radio Advertising Bureau Stacey Schulman, EVP, […]

Social Media Not As Effective As Promos

A new survey by the Council for Research Excellence shows social media is exceeded by traditional TV promos, which are at least three times as influential in helping viewers find new shows.

Nielsen: Diary Fix Coming One Of These Days

With more evidence that diaries don’t work, Nielsen reps say that fixing local TV measurement is its No. 1 priority, but they offer no time frame for when a better solution might be forthcoming. Before implementing new ratings methods, says Nielsen’s Matt O’Grady, Nielsen has to make sure that they are technologically sound, user-friendly and affordable,

 

Local Media Pioneers Tackle Big Data

For local media companies, the benefits of big data are many, including a positive impact on the bottom line, but harnessing that data presents a challenge. Working with big data invariably means stitching together a solution among a disparate field of vendors, as well as creating an in-house team to analyze the data. Not to mention the potential legal problems. Part one of a three-part special report on local media and big data, looking at the promises and challenges of this fast-changing field. Read part one here. Read the full report here.

Big Data Is A Very Big Deal To Local Media

As local media companies eye the potential of big data for deepening their engagement with audiences and advertisers, they are learning just how messy, expensive, incremental and imperfect the process can be. In the first of a three-part special report on local media and big data, NetNewsCheck looks at the promise and challenges of this fast-changing field.

Council For Research Excellence Adds 4 Members

The Council for Research Excellence (CRE), a group of senior-level research professionals from throughout the media and advertising industries dedicated to advancing the knowledge and practice of audience measurement methodology, announced today that it has approved four new members. They are Janice Finkel-Greene, EVP-director of buying analytics at Magna Global; Jeffrey Graham, director of advertising […]

COUNCIL FOR RESEARCH EXCELLENCE STUDY

Most Mobile TV Viewing Occurs In Home

A new study from the Council For Research Excellence Study details the affects of mobile media devices on overall TV viewing behavior. Among them: 82% of tablet and 64% of smartphone  viewing occurs in the home.

CRE Sets Social Media, TV Viewing Study

The Council for Research Excellence selects Keller Fay Group, Nielsen, Nielsen Life360, NM Incite and Bluefin Labs to participate.

CRE To Study How To Improve Diary Samples

New research will compare diary-based audience measurement to meter-based and set-top box information; non-TV set homes to be included. 

CRE To Study Impact Of Mobile Viewing

The Council for Research Excellence has issued a request for proposal for a study on how the use of mobile digital devices is affecting TV viewing behavior. Devices include tablets, smartphones and laptops.

Council For Research Excellence Adds 3 Members

The Council for Research Excellence (CRE), a group of senior-level research professionals from throughout the media and advertising industries dedicated to advancing the knowledge and practice of audience measurement methodology, today approved three new members. They are: Jeffrey Graham, director of advertising research, Americas, at Google; Judy Vogel, managing director, insights and analytics at Media […]

SALES OFFICE BY ALEX CORTESELLI

Help Wanted: Next-Gen TV Researchers

Alex Corteselli, VP of Cox Reps and chairman of the Council for Research Excellence’s education committee, says there is an urgent need to recruit and train the next generation of researchers. He notes how essential this is for an efficient marketplace, for both buyers and sellers, and how this challenge has been neglected. His committee is spearheading an internship program, and he explains how companies can become involved.

CRE To Study Ways To Measure Digital Audiences

The Council for Research Excellence (CRE), a broad group of senior research professionals from throughout the media and advertising industries dedicated to advancing the knowledge and practice of audience measurement methodology, announced today that it is issuing a request for proposal (RFP) to industry researchers for a project to advance digital audience measurement. The objective […]