After 12 years and an eight-figure investment, Nielsen has pulled the plug as the sole funder of the Council for Research Excellence, an independent organization composed of Nielsen clients to conduct their own primary research on media measurement, including methodological ones.
The Council for Research Excellence announced today that it has approved the following as members: Joseph Abbruzo, EVP, chief exploration officer, Havas Media Kathleen Bohan, SVP, local research, Univision Communications […]
A new survey by the Council for Research Excellence shows social media is exceeded by traditional TV promos, which are at least three times as influential in helping viewers find new shows.
With more evidence that diaries don’t work, Nielsen reps say that fixing local TV measurement is its No. 1 priority, but they offer no time frame for when a better solution might be forthcoming. Before implementing new ratings methods, says Nielsen’s Matt O’Grady, Nielsen has to make sure that they are technologically sound, user-friendly and affordable,
For local media companies, the benefits of big data are many, including a positive impact on the bottom line, but harnessing that data presents a challenge. Working with big data invariably means stitching together a solution among a disparate field of vendors, as well as creating an in-house team to analyze the data. Not to mention the potential legal problems. Part one of a three-part special report on local media and big data, looking at the promises and challenges of this fast-changing field. Read part one here. Read the full report here.
As local media companies eye the potential of big data for deepening their engagement with audiences and advertisers, they are learning just how messy, expensive, incremental and imperfect the process can be. In the first of a three-part special report on local media and big data, NetNewsCheck looks at the promise and challenges of this fast-changing field.
Exclusives
The Council for Research Excellence (CRE), a group of senior-level research professionals from throughout the media and advertising industries dedicated to advancing the knowledge and practice of audience measurement methodology, […]
Most Mobile TV Viewing Occurs In Home
A new study from the Council For Research Excellence Study details the affects of mobile media devices on overall TV viewing behavior. Among them: 82% of tablet and 64% of smartphone viewing occurs in the home.
The Council for Research Excellence selects Keller Fay Group, Nielsen, Nielsen Life360, NM Incite and Bluefin Labs to participate.
New research will compare diary-based audience measurement to meter-based and set-top box information; non-TV set homes to be included.
The Council for Research Excellence has issued a request for proposal for a study on how the use of mobile digital devices is affecting TV viewing behavior. Devices include tablets, smartphones and laptops.
The Council for Research Excellence (CRE), a group of senior-level research professionals from throughout the media and advertising industries dedicated to advancing the knowledge and practice of audience measurement methodology, […]
Help Wanted: Next-Gen TV Researchers
Alex Corteselli, VP of Cox Reps and chairman of the Council for Research Excellence’s education committee, says there is an urgent need to recruit and train the next generation of researchers. He notes how essential this is for an efficient marketplace, for both buyers and sellers, and how this challenge has been neglected. His committee is spearheading an internship program, and he explains how companies can become involved.
The Council for Research Excellence (CRE), a broad group of senior research professionals from throughout the media and advertising industries dedicated to advancing the knowledge and practice of audience measurement […]
