Council For Research Excellence Adds 4 Members
The Council for Research Excellence (CRE), a group of senior-level research professionals from throughout the media and advertising industries dedicated to advancing the knowledge and practice of audience measurement methodology, announced today that it has approved four new members.
They are Janice Finkel-Greene, EVP-director of buying analytics at Magna Global; Jeffrey Graham, director of advertising research, Twitter; Mark Kaline, director, global media and licensing, Kimberly-Clark Corp.; and Robin Thomas, SVP, research, Tribune Studios/WGN America.
“The Council is capping off a very active first-half 2013, most recently with three well-attended presentations of study findings at the Advertising Research Foundation’s Audience Measurement 8.0 conference,” said Ceril Shagrin, EVP of Univision Communications Inc. and CRE chair. “The second half of 2013 promises to be similarly busy, so these new members join us at a welcome time.”