Vendors are offering better tools to help newsrooms plan and generate social media posts with more integrated and streamlined solutions with a view to reducing “tool fatigue” and decreasing the turnaround time on new posts.
“Don’t be overly cautious,” says Steve Hsu, director of product development for ABC News, referring to trying new platforms. The data that comes back from those platforms is one way to immediately start improving, say NewsTECHForum panelists, adding that the risks of not experimenting on those platforms outweigh any failed tries news organizations make on them.
Panelists all agreed that, as adjuncts to their broadcast coverage, digital platforms will be used next November in more strategic and more precise ways than ever before. They’re finding that their digital platforms are shaping up as media they can use to report on very local races, while their broadcast coverage deals with statewide and, of course, national results.
The new ones offer Spanish-speaking viewers enhanced weather, up-to-the-minute severe weather push alerts and a new “Breaking News” bar on desktop, mobile and app platforms.
Comedy Central’s The Daily Show will expand its original content for digital platforms as new host Trevor Noah comes on board. Comedy Central has hired Baratunde Thurston to that end to oversee the expanded digital content.
The African American-focused diginet taps Turner veteran Paul Campbell to run the unit.
The companies that provide Web and mobile platforms say their TV station clients should prepare for the opportunities — and challenges — of connected TVs, enhanced social media and mobile devices that allow for content tailored to users’ profiles and physical locations. The key to success may be managing the content workflow in the newsroom.
CBS sees no great rush to put its shows on such new digital platforms as Google TV or Netflix. “People want our content. We’re going to be paid. We’re going to take our time making the right decision,” CBS Corp. CEO Leslie Moonves said at the 38th annual UBS Global Media and Communications Conference Tuesday.