The new ones offer Spanish-speaking viewers enhanced weather, up-to-the-minute severe weather push alerts and a new “Breaking News” bar on desktop, mobile and app platforms.
Telemundo Stations Revamp Digital Platforms
The Telemundo Station Group today launched newly redesigned digital platforms, which include an updated and streamlined look for 15 Telemundo-owned station online properties, including desktop, mobile and station apps.
The enhancements, Telemundo said, deliver Spanish-speaking viewers “best-in-class digital features, including an enhanced weather experience, up-to-the-minute severe weather push alerts and a new and easy-to-access ‘Breaking News’ bar on its desktop, mobile and app platforms, to help viewers stay ahead of the news when they’re on-the-go.”
“The new digital platforms ensure that our viewers are receiving the local news and weather information they want across the platforms they prefer to use,” said Ozzie Martinez, SVP of news, digital and standards, Telemundo Station Group. “Our new and revamped digital tools … also help our stations deliver the latest breaking news and weather that is happening in their markets, much faster.”
In addition to featuring an updated and streamlined look and feel, all 15 Telemundo-owned station websites, mobile and individual station apps allow users to quickly find and access their favorite content through an enhanced “Breaking News” bar for desktop and within each station mobile app. Users will be also be able to access new weather features, including:
- An improved interactive weather radar.
- Severe weather push alerts to help keep audiences informed of the latest weather events happening in their local communities.
- New weather platform that allows meteorologists to customize their digital forecasts for their local audiences.
The 15 Telemundo-owned stations’ apps will also launch a new app update in early 2016 to provide users with even more interactive mobile features to help them stay ahead of the news happening in their local communities. The roll-out of the new redesigned digital platforms are part of a series of enhancements made at all Telemundo-owned local stations to better serve Spanish-speaking viewers all across the United States and in Puerto Rico.
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