Tech companies that were once considered disrupters — like YouTube and Google — have grown into media giants in their own right. In 2017, online advertising reached $209 billion, for the first time surpassing the TV ad market. So, in this new media environment, where virtually every studio is launching its own streaming service and every tech company is getting into the TV show-producing business, exactly who is disrupting who?
The digital media platform provider said it anticipates additional funding from Raycom and implements management and board changes.
Broadcast leaders who’ve come up through their companies’ digital ranks have a different vantage point than their C-suite peers. Leaders from Raycom, E.W. Scripps, ABC Owned Television Stations are Capitol Broadcasting say their experience with digital media risks, failures and the process of constant iteration has shaped their approach to the broadcast helm for the better.
Elizabeth Rose, a former female employee of Vice Media has alleged in a lawsuit filed today that the company discriminates against female employees, systemically and intentionally paying them less than their male counterparts.
How To Get Your Website Users To Return
The biggest and most important social media challenge to you as a TV station is to use your platforms to increase ratings by getting new viewers to sample newscasts, and — even more critically — getting current viewers to watch you more often. If they watched you once a week and now watch you three times a week, that’s great growth. The same applies to digital. Imagine what it would do to your metrics if you could repeatedly bring back your users throughout the week.
Fox Networks Group has promoted Jeff Hughes to president of its digital consumer group, overseeing digital strategy and operations for all of FNG’s entertainment and sports brands. Hughes takes over the position from Brian Sullivan, who assumed the role of president and COO of Fox Networks Group late last year.
Exclusives
After placing Mike Germano on leave weeks ago, Vice said he would not return. Two women at the company had accused him of inappropriate behavior.
Vice Media has suspended President Andrew Creighton and Chief Digital Officer Mike Germano following a New York Times report last month detailing sexual harassment allegations against them.
Traditional Media Stocks Underperform In ’17
The Dow Jones Industrial Index added a massive 24.7%, but the Dow Jones U.S. Broadcasting & Entertainment index market grew only 7.8%. So-called FANG stocks — big digital media companies including Facebook, Amazon, Netflix and Google — posted eye-opening 50% improvements.
