PlaceIQ And FourthWall Media Partner To Connect TV Advertising With In-Store Visits

FourthWall Media, a provider of television analytics, and PlaceIQ, which offers aggregated location data, have partnered to help advertisers and brands see, measure and improve the effectiveness of their TV advertising on in-store visitations. Powered by FourthWall’s Reveal analytics platform, the offering uses anonymized matching of TV ad exposures with mobile location data to determine the impact […]

Cablevision Partners With Fourthwall On Analytics

Cablevision Media Sales (CMS) and FourthWall Media today announced a partnership that will expand the reach of CMS’s advanced data analytics portfolio beyond the New York DMA. CMS will use FourthWall’s census-level viewership data and data collection solutions to help clients target the right audience in markets across the country. “The power of census-level audience […]

Nielsen Catalina In Deal With Fourthwall

Nielsen Catalina Solutions has announced an agreement with FourthWall Media, an independent source of cable set-top box data. With access to FourthWall Media’s anonymous TV viewing data, Nielsen Catalina Solutions will expand the size of its single-source dataset for consumer packaged goods marketers.