CoxReps and Gamut are being combined to form Locality, a new company offering local advertising on both broadcasting and streaming. Presidents Ann Hailer and Keith Kazerman report to Locality Executive Chairman Mark Rosenthal.
Over-the-top advertising has become a surprisingly important business for companies that have been stockpiling television stations. Streaming revenue is letting broadcasters, including Cox Media Group, Sinclair Broadcast Group and the NBC and Fox O&Os, claim a foothold in the technology field and create advanced advertising products for clients enamored of digital and social media.
In her new role, Oh will be responsible for driving innovation and continued engagement while overseeing Gamut’s day-to-day over-the-top advertising businesses and their functions.
Cox Media Group chooses the veteran of Tribune, Fox, NBC and CBS to oversee its national ad platforms. CoxReps’ Chief Operating Officer Ann Hailer and Soo Jin Oh, SVP of client solutions at Gamut will continue in their current roles, reporting directly to Wilson.
Discovery Inc. has partnered with localized digital advertising solutions company Gamut to offer premium local-market OTT inventory ad sales in the United States. Cox Media Group-owned Gamut will have access to premiere seasonal events airing across Discovery’s top-tier networks (no specific show titles available as yet).
Cox Enterprises will retain a minority in the new company substantially owned by Apollo Global Management.
Exclusives
Cox-owned Gamut today appointed four new leaders who will oversee key areas of the digital media services business. Soo Jin Oh is Gamut’s new VP of client strategy and solutions, Meghan Bentley is […]
CoxReps today introduced Gamut, a new company that combines the assets and strengths of what were formerly Cox Digital Solutions and Cox Cross Media. The new company, which is comprised of four distinct channels of solutions, was formed to offer publishers and advertisers a full spectrum of support and comprehensive media solutions on local, regional and national levels, the company said.
