Imagine Communications Appoints Kyle Luther VP, Americas Sales

Kyle Luther

Imagine Communications has named industry veteran Kyle Luther position of vice president, Americas sales. In his new role, Luther will be responsible for driving the sales strategy for Imagine’s portfolio of playout and networking solutions, fostering customer engagement and strengthening the company’s position across the region.

Luther brings more than 25 years of experience in the media and entertainment industry and a deep understanding of the playout and video technology sector. Prior to joining Imagine, Luther held sales leadership positions with a veritable who’s who of broadcast technology brands, including Ross Video, Grass Valley and TVU Networks.

His career includes a track record of leading sales teams to greater market impact and driving double-digit sales growth. His experience includes implementation of efficient, lean methodologies and processes; establishing a metrics-driven culture; and developing a highly successful go-to-market strategy for the sports vertical sector.

“We are very pleased to welcome Kyle to the Imagine team and are confident that his customer-centric approach aligns perfectly with our commitment to delivering innovative and reliable solutions to our clients,” says Brendon Mills, Imagine general manager, playout and networking.

He adds: “His ground-up understanding of our customers’ businesses and strong relationships with key decision-makers across the industry will not only solidify our existing partnerships, but also open doors to new account opportunities. Kyle’s proven leadership and deep experience in the M&E technology sector will be instrumental in steering our sales efforts to new heights.”