IBC 2022: Imagine Aviator Launches Channel Graphics Offering With Singular.live Partnership

Imagine Communications today announced in a statement its partnership with Singular.live, the web-based graphics platform, as part of the newly launched Essentials channel origination option for its Aviator Make TV cloud playout solution. “The partnership enables content creators and rights holders to easily add high-quality graphic branding capabilities to their channels leveraging a cloud-based delivery solution,” the statement said. “The solution will be demonstrated for the first time at IBC2022 (9-12 September, RAI Amsterdam, stand 2.B49).”

While many graphics branding solutions are built on proprietary formats or workflow tools, the company said, Singular’s graphics harness the widely adopted HTML5 format, which is portable and easy to use with a wide range of solutions. According to Imagine, it allows graphics production teams creative freedom, as well as a format that will work on a wide range of devices.

“Imagine is pleased to partner with Singular.live to offer a graphic branding solution that is ideally suited for Essentials channels,” says Rob Malcolm, chief product officer at Imagine Communications. “By leveraging HTML5 graphics, we offer a combined solution that makes it easier for our customers to create content for and manage critical aspects of a public cloud playout system. It fits well with our own HTML5-based user interfaces and our approach to fully cloud-native ecosystems.”

According to the company, essentials channels use HTML5 overlay graphics and support real-time external dynamic data from web, database, RSS and other sources, as well as data originating from the channel’s playlist, for insertion into Singular graphics. Templates created with Singular can feature a range of elements that can be controlled via Aviator Make TV’s integrated playout automation and manually by operators via its user interface. This enables more flexible workflows to suit a vast range of needs, including lower thirds, crawls, scoreboards, or full-screen graphics, as well as incorporation of DVE moves — delivering sophisticated visual experiences that enhance the overall impact of an Essentials channel.

“Graphics source templates and elements are stored in the cloud and recalled as needed for frame-accurate overlay on top of the video stream, all managed by the Essentials channel playlist,” the company said. “This approach keeps all aspects of the solution in the cloud and simplifies its overall management and maintenance.”

“We are delighted to be working with Imagine Communications to enable new graphic branding capabilities to the Aviator platform,” said Andrew Heimbold, CEO of Singular.live. “The ease of integration and powerful operator tools exposed in the Essentials channel user interface make it easy to control all aspects of the graphics workflow in conjunction with the operation of channel playout. Now all clients have a quick, flexible and scalable way to create broadcast-quality channels that are full branded by harnessing these two cloud native platforms.”

For more information about Imagine Communications’ products and solutions, please visit https://www.imaginecommunications.com