Between now and 2020, linear ad business will be flat, according to BIA/Kelsey’s Tom Buono. Other predictions from the TVB Forward conference include Pivotal’s Brian Wieser, who says spot will grow 4.5% this year in comparison with 2015 when both the Olympics and political ad spend is excluded. Jack Myers of MyersBizNet says the strong CPM growth of between 7% and 12% for national networks during the upfront and continued strength of the scatter market is good news for local TV.
Jack Myers, chairman of MyersBizNet, has been elected as chairman of the IRTS Foundation. Newly elected vice chairmen are: Bruce Lefkowitz, EVP, advertising sales, Fox Networks Group; Leo MacCourtney, president-CEO, Katz Television Group; and Debra O’Connell, president, ABC National Television Sales. They join returning treasurer, Jed Kapsos, SVP, finance, CBS Television Network; and general counsel […]
While total television and video ad spending is expected to decline 2% in 2013, despite big increases on the digital side, according to Jack Myers Media Business Report. Online video advertising is expected to be a boon for legacy broadcast TV companies, growing 40% for the year. Online-originated video is predicted to jump 70%, to become a $2 billion market in 2013, Myers said.