News executives at Nexstar, E.W. Scripps, Sinclair, Fox Television Stations and ABC Owned Stations told a TVNewsCheck panel last week that collaborating more frequently between stations and their national news products is yielding important lessons about people and tech, not to mention better quality news.
Leaders from E.W. Scripps, Sinclair, Fox Television Stations, ABC Owned Television Stations, Nexstar and Avid will discuss how cross-group collaborations and content sharing have ushered in a new era of efficiencies and content ROI at TVNewsCheck’s TV2025: Monetizing the Future Conference at the NAB Show New York on Oct. 25. Register here.
Jerry Walsh is elevated to senior vice president of local content development, while Austin Kellerman becomes vice president of local digital content strategy.
Jerry Walsh: Nexstar’s National Resource For Local News
As the station group’s VP of local content development, Jerry Walsh explains how his four-person team is working to make every Nexstar station a better local news producer and programmer. In addition, he’s the newly minted chairman of RTDNA and he offers his take on the evolving mission of that group.
Exclusives
The veteran Nexstar Executive is appointed to a newly created position overseeing all company-wide local content initiatives and its expanded Washington news bureau. In addition, Chris Berg is promoted to senior director of local content development.
Nexstar is now hiring a bureau chief, an executive producer and three more reporters to find the local angle on Washington goings-on for the station group’s 171 stations in 100 markets. “Our intention is not to chase what the president is doing and cover it from a national perspective, says Nexstar’s Jerry Walsh. “Our intention is to cover how the story in Washington affects our local markets.
Making Bigger Better For Nexstar’s News
One of two local content directors at the station group, Jerry Walsh has been actively involved in Nexstar’s $78 million news expansion and improvement push. While there are advantages to having the deep pockets of a large company — resources and station collaboration, among them — he says it’s vital to think local and realize that no two newsrooms are alike. (To read NetNewsCheck’s Monday interview with Nexstar’s chief digital officer, Thomas O’Brien, click here.)
Former news director Christopher Berg will to lead cross-platform content development in Nexstar’s West region markets. Jerry Walsh has the same responsibilities for the company’s Eastern markets.
Former news director-photojournalist-producer Jerry Walsh is charged with creating cross-platform content for the group’s stations, 35 community websites and mobile applications.-
