As the station group’s VP of local content development, Jerry Walsh explains how his four-person team is working to make every Nexstar station a better local news producer and programmer. In addition, he’s the newly minted chairman of RTDNA and he offers his take on the evolving mission of that group.
The veteran Nexstar Executive is appointed to a newly created position overseeing all company-wide local content initiatives and its expanded Washington news bureau. In addition, Chris Berg is promoted to senior director of local content development.
Nexstar is now hiring a bureau chief, an executive producer and three more reporters to find the local angle on Washington goings-on for the station group’s 171 stations in 100 markets. “Our intention is not to chase what the president is doing and cover it from a national perspective, says Nexstar’s Jerry Walsh. “Our intention is to cover how the story in Washington affects our local markets.
One of two local content directors at the station group, Jerry Walsh has been actively involved in Nexstar’s $78 million news expansion and improvement push. While there are advantages to having the deep pockets of a large company — resources and station collaboration, among them — he says it’s vital to think local and realize that no two newsrooms are alike. (To read NetNewsCheck’s Monday interview with Nexstar’s chief digital officer, Thomas O’Brien, click here.)
Former news director Christopher Berg will to lead cross-platform content development in Nexstar’s West region markets. Jerry Walsh has the same responsibilities for the company’s Eastern markets.
Former news director-photojournalist-producer Jerry Walsh is charged with creating cross-platform content for the group’s stations, 35 community websites and mobile applications.-