DMA 78: HARLINGEN, TX

KGBT Meteorologist Alex Herbst Dies At 26

SOCIAL SCORECARD | DMA 84

Rio Grande Valley’s KGBT Tops On Facebook

KGBT down in the Rio Grande Valley of Texas is not only leading on Facebook in market 84, but is outperforming stations in markets that are much larger. “We have 332,881 likes on our Facebook page, more likes than some of the stations that are in the top 20, top 30 markets. I’m excited about that,” says Ronald Marley, KGBT’s digital executive producer.

DMA 86: HARLINGEN-WESLACO-BROWNSVILLE-MCALLEN, TX

Linda Guerrero Deicla New KGBT GM

The CBS affiliate’s former business manager and media operations manager succeeds Tom Keeler at Sinclair’s Harlingen-Weslaco-Brownsville-McAllen, Texas, station

DIGITAL DMAS (87)

Texas Town Draws Rev From Bilingual Focus

The tiny corner of Texas in which Brownsville is situated boasts a huge Hispanic population — the 10th largest in the country — and a heady mix of topics important to Spanish and English speakers, from high school football to education to Mexico’s violent drug war. The region’s local online media outlets are turning to innovation to bridge cutures and drive revenue.