Linear Acoustic, a Telos Alliance TV Solutions Group company, today announced a strategic OEM partnership with Germany-based Cinegy GmbH to supply loudness processing solutions for use in Cinegy asset management, ingest and playout software products. The integration provides improved listening experiences for consumers across a range of media formats, while ensuring compliance with international requirements including EBU […]
On The NAB Exhibit Floor: Nugen Audio
Nugen Audio | Booth SL8730 | Website: www.nugenaudio.com Nugen Audio provides the broadcast and post-production industry with advanced solutions for surround upmixing and end-to-end loudness management, metering and correction from content acquisition through to playout. Introducing: Halo Downmix Nugen Audio will unveil Halo Downmix, an all-new product in the company’s award-winning Halo line. Halo Downmix […]
The FCC will now begin enforcement of the Commercial Advertisement Loudness Mitigation Act, which was passed in the House and Senate more than a year ago. TV stations, cable and satellite operators will be responsible for monitoring the volume of network, syndicated and local advertising spots. Fines, if there are any, could reach $10,000 per infraction.
Loudness Gear To Make Big Noise At NAB
Now that the FCC has decided on tech specs for TV commercial audio loudness, broadcasters will be in a buying mood to get in compliance by the end of the year. A host of companies will be offering equipment and software to monitor and correct any potential problems and document compliance.
Here’s a run-down on what the new FCC rules governing “loud” television commercials require, and when those requirements will kick in.
Exclusives
The new CALM Act regulations governing television loudness become mandatory on all commercial advertising transmitted by TV broadcasters and MVPDs as of Dec. 31, 2012. They require adherence to the ATSC A/85 recommended practices and establish a “safe harbor” for commercials passed through by stations.
Anxiety Over How To Become CALM
Engineers say complying with the FCC’s upcoming loudness control regulations is a complex process that needs to be incorporated into station workflows.
The Advanced Television Systems Committee (ATSC) has expanded television loudness management techniques to cover alternative audio systems as specified in the Commercial Advertisement Loudness Mitigation (CALM) Act. ATSC members voted to approve “Requirements for Establishing and Maintaining Audio Loudness of Commercial Advertising in Digital Television When Using Non-AC-3 Audio Codecs” as Annex K of A/85, […]
