loudness management

Linear Acoustic, a Telos Alliance TV Solutions Group company, today announced a strategic OEM partnership with Germany-based Cinegy GmbH to supply loudness processing solutions for use in Cinegy asset management, ingest and […]

Nugen Audio | Booth SL8730 | Website: www.nugenaudio.com Nugen Audio provides the broadcast and post-production industry with advanced solutions for surround upmixing and end-to-end loudness management, metering and correction from […]

The FCC will now begin enforcement of the Commercial Advertisement Loudness Mitigation Act, which was passed in the House and Senate more than a year ago. TV stations, cable and satellite operators will be responsible for monitoring the volume of network, syndicated and local advertising spots. Fines, if there are any, could reach $10,000 per infraction.

Now that the FCC has decided on tech specs for TV commercial audio loudness, broadcasters will be in a buying mood to get in compliance by the end of the year. A host of companies will be offering equipment and software  to monitor and correct any potential problems and document compliance.

Here’s a run-down on what the new FCC rules governing “loud” television commercials require, and when those requirements will kick in.

The new CALM Act regulations governing television loudness become mandatory on all commercial advertising transmitted by TV broadcasters and MVPDs as of Dec. 31, 2012. They require adherence to the ATSC A/85 recommended practices and establish a “safe harbor” for commercials passed through by stations.

Engineers say complying with the FCC’s upcoming loudness control regulations is a complex process that needs to be incorporated into station workflows.

The Advanced Television Systems Committee (ATSC) has expanded television loudness management techniques to cover alternative audio systems as specified in the Commercial Advertisement Loudness Mitigation (CALM) Act. ATSC members voted […]