March Madness is drawing record numbers, both on TV and online. The NCAA men’s basketball tournament posted its highest-rated opening Saturday ever, and overall ratings are the highest they’ve ever been to this point in the tourney. Saturday’s games averaged a 7.4 household rating, according to Nielsen metered-market ratings, airing on CBS, TBS, TNT and truTV.
It’s that time of the year again. The time when Internet speeds begin to slow and productivity dips. Yup, it’s March Madness time. Millions of people will tune in online and over-the-air to watch the best college basketball teams in the nation go head-to-head. There’s a total of 67 games, which will be broadcast across CBS, TNT, TBS and TruTV starting today. The championship game is scheduled for Monday, April 6, on CBS. Here’s how you can tune in on your devices:
Ad revenue is up and viewership should be as well, with Kentucky aiming to become the first undefeated champion in decades. Either way, Turner and CBS win.
We are in March, which means that the minds of many turn to basketball, specifically “March Madness” as the NCAA hosts its annual championship tournament to crown college basketball’s national champion. And many broadcasters want to take advantage of the tournament to promote their stations or the products of their sponsors. Because of this inclination, we post this warning each year — so be careful about using “March Madness” in promotions and advertisements, as these uses could bring trouble.
Thursday night’s top two shows — Scandal and Grey’s Anatomy — lead ABC to win the ratings race. Ratings for CBS’s March Madness coverage were down by more than 30% from last year.
A Kantar Media study shows that broadcasters make more money in national ad sales during the college basketball tournament than any other professional sport’s post-season games. Last year’s tournament totaled $1.15 billion of ad spending from 65 games, which trumped the 11-game NFL playoff total by over $50 million and the NBA post-season by $223 million.
The blog NewscastStudio.com is currently hosting the second round of its “Set Madness” tournament that lets readers decide which set has the best design.
March Madness is off to a historic start. On Sunday a 15 seed, Florida Gulf Coast, made it to the Sweet Sixteen for the first time in tournament history. And last Thursday, CBS and the Turner networks drew the tourney’s best opening-day viewership in 22 years. The first night of second-round coverage, the most recent numbers available from Nielsen, averaged 8.1 million total viewers, the best start since 1991, when the tourney expanded to four telecast windows.
According to insiders, all 67 games of the 2013 NCAA Men’s Div. I Basketball Tournament are virtually sold out across CBS, TNT, TBS and truTV. All told, more than 95% of the available in-game inventory has been claimed by marketers, making this year’s dance even tighter than the 2012 tourney.