The finals will air on cable for the first time, two years after the Final Four migrated. Buyers worry about ratings declines. Pricing is flat to last season.
The annual March Madness college basketball tournament is giving advertisers multiple shots at their desired audience. Car companies advertising during the NCAA basketball tournament’s Sweet 16 and Elite 8 rounds, for instance, received an average “brand lift” of 59.7%, according to a survey from video ad firm Extreme Reach, which polled about 200,000 respondents on how likely they were to purchase a particular brand’s automobile.
The Kentucky men’s college basketball team nearly lost a game for the first time this season on Saturday night, which made TBS a big winner. The Wildcats’ final-seconds win over Notre Dame to secure a spot in the Final Four became the highest-rated college basketball game in history on cable and the most-watched program ever on TBS, according to Nielsen. The contest averaged an 8.4 household rating on TBS, peaking with an 11.1 from 10:45 p.m. to 11 p.m.
March Madness is drawing record numbers, both on TV and online. The NCAA men’s basketball tournament posted its highest-rated opening Saturday ever, and overall ratings are the highest they’ve ever been to this point in the tourney. Saturday’s games averaged a 7.4 household rating, according to Nielsen metered-market ratings, airing on CBS, TBS, TNT and truTV.
It’s that time of the year again. The time when Internet speeds begin to slow and productivity dips. Yup, it’s March Madness time. Millions of people will tune in online and over-the-air to watch the best college basketball teams in the nation go head-to-head. There’s a total of 67 games, which will be broadcast across CBS, TNT, TBS and TruTV starting today. The championship game is scheduled for Monday, April 6, on CBS. Here’s how you can tune in on your devices:
Ad revenue is up and viewership should be as well, with Kentucky aiming to become the first undefeated champion in decades. Either way, Turner and CBS win.
We are in March, which means that the minds of many turn to basketball, specifically “March Madness” as the NCAA hosts its annual championship tournament to crown college basketball’s national champion. And many broadcasters want to take advantage of the tournament to promote their stations or the products of their sponsors. Because of this inclination, we post this warning each year — so be careful about using “March Madness” in promotions and advertisements, as these uses could bring trouble.
Thursday night’s top two shows — Scandal and Grey’s Anatomy — lead ABC to win the ratings race. Ratings for CBS’s March Madness coverage were down by more than 30% from last year.
A Kantar Media study shows that broadcasters make more money in national ad sales during the college basketball tournament than any other professional sport’s post-season games. Last year’s tournament totaled $1.15 billion of ad spending from 65 games, which trumped the 11-game NFL playoff total by over $50 million and the NBA post-season by $223 million.