Marquee Broadcasting is paying $5.6 million for Max Media’s NBC-CBS affiliate WNKY Bowling Green, Ky. (DMA 181), according to the FCC filing. Marquee also owns WMDT Salisbury, Md.; WGDV-LD and WEVD-LP Dover, Del.; and WGTA Toccoa, Ga. Kalil & Co. brokered the deal.
Max Media has filed an application to sell NBC-CBS affiliate WNKY Bowling Green, Ky. (DMA 181), to Marquee Broadcasting. Marquee also owns WMDT Salisbury, Md.; WGDV-LD and WEVD-LP Dover, Del.; and WGTA Toccoa, Ga. The price was not disclosed. Kalil & Co. brokered the deal.
The commission approves the $18 million purchase of Max Media’s Montana stations announced in October.
The stations, all in Montana, are KULR Billings; KTMF Missoula and Kalispell; KWYB Butte and Bozeman; KFBB Great Falls and KHBB Helena.
In dozens of markets, ABC, CBS, Fox and NBC are found on the digital subchannels of full-power stations. The Big Four-D2 affiliations work for the networks and they work for the stations, which might otherwise fill subchannels with second-tier broadcast networks like CW or MNT or one of the myriad start-up networks like ThisTV, LATV, RTN or TheCoolNetwork.