It’s splitting its advertising technology business into a separate division, Imagine Ad Tech, to be run by SVP-GM Sarah Foss, who previously was chief product officer of Imagine Advertising Solutions. The rest of Imagine will go into Imagine Playout and Networking Solutions, to be run by President Steve Reynolds, who previously was Imagine CTO.
Media companies need to manage expectations as they navigate through change. They can’t adopt the mentality that they always need to be on the leading edge of new platforms and trends, and they also need to recognize and admit to failure when it comes.
Broadcast leaders who’ve come up through their companies’ digital ranks have a different vantage point than their C-suite peers. Leaders from Raycom, E.W. Scripps, ABC Owned Television Stations are Capitol Broadcasting say their experience with digital media risks, failures and the process of constant iteration has shaped their approach to the broadcast helm for the better.
FCC Commissioner Michael O’Rielly is spearheading a review of the FCC’s children’s television requirements that he hopes to launch in the summer and complete by year’s end.
Sony and CenturyLink conducted a test for a large news customer of the long-distance Remote Integration (REMI) connection between New York and London via a fiber link. For the test, Sony simulated a live broadcast and switched live between cameras in New York and London.
It says that in the wake of the SAM merger it is “taking the best of the best” from both companies, folding some products from one company into the other’s and letting other products expire after the natural life cycle, with a focus on three areas: live production, news and content delivery.
Major TV broadcasters and media agencies support the industry’s development of open standards-based business interfaces for local TV.