California canyons and Arizona mountains prove no match for infotainment and non-real-time transmissions from local TV broadcasters with the robust automotive mode ideal for vehicle software and navigation updates.
CEO Chris Ripley Likes Sinclair’s Gamble On Local Content
Sinclair President and CEO Chris Ripley tlks about some of the industry’s big-picture issues, including retransmission consent, consolidation, regional sports networks, NextGen TV technology and stations getting into the national news business.
TVN Tech One-On-One | Assessing A Pivotal Year For NextGen TV
ATSC President Madeleine Noland weighs in on the technology’s COVID-hampered rollout, the importance of peripheral receiver devices for viewers’ embrace and prospective nontraditional uses cases for the spectrum as a broadcast revenue driver.
The pitch for ATSC 3.0, the IP-based broadcast television standard marketed as NextGen TV, often focuses on the 4K resolution it can deliver over the air. But at the online-only CES 2021, industry executives suggested it might appeal more to viewers’ ears than their eyes. “We’ve had a lot of conversations around audio and NextGen,” said Grace Dolan, Samsung VP for integrated marketing, at a “Next Generation Television in Focus” panel Tuesday morning.
WSYX, WCMH, WWHO and WTTE are now broadcasting with ATSC 3.0 technology.
In the lead-up to CES, it says the majority of American viewers are expected to have ATSC 3.0 broadcasts available to them by fall.
Exclusives
Public broadcasters are backing their commercial counterparts’ request that the FCC “clarify” or establish flexibility when it comes to multicast channels, both in ATSC 1.0 and using the new ATSC 3.0 broadcast transmission standard (branded NextGen TV).
The debut on KDVR and KWGN marks the company’s 12th market and 22nd station to roll out ATSC 3.0 in this year. Nexstar plans to convert 32 more stations in 20 additional markets in 2021
The NextGen TV service will deliver TV and radio to anyone with a NextGen television set connected to the web.
With the addition of its WRAL and WRAZ, plus noncommercial WUNC shortly, Raleigh, N.C., has 9 stations airing the new NextGen TV technology.
Seven stations in the market are working together with Comcast to test how
NextGen TV signals could best be transmitted by cable TV systems.
TVNewsCheck‘s Michael Depp and Glen Dickson discuss the likely continued acceleration of cloud migration next year, NextGen TV’s ’21 rollout and highlights from this week’s virtual Devoncroft Summit.
Trends driven by the pandemic are likely to persist into 2021 and beyond, while transitions to IP infrastructures will accelerate and aging on-prem infrastructure will give way to increased reliance on the cloud. NextGen TV will also likely pick up speed after COVID’s cooling effect on its rollout this year.
WMYD, WXYZ, WDIV, WWJ and WJBK have implemented NextGen TV technology. Also debuting is the Motown 3.0 Open Test Track for merging automotive applications with NextGen TV.
WNXG Tallahassee, Fla., simulcasts five programming services that Gray broadcasts in the market on its ATSC 1.0 full-power television channels WCTV and WFXU: CBS, Me/My, Circle, Ion and Justice.
Heartland Video Systems has recently completed over a dozen successful NextGen TV system implementations with several major TV station groups. The preparation for these started 20 years ago with work […]
WMOR, WFTS, WFLA, WTSP and WTVT have implemented NextGen TV technology.
The former vice president of advanced technology at the National Association of Broadcasters, is tapped to be vice president for emerging technologies at the Sinclair Broadcast Group NextGen TV subsidiary.
The FCC is seeking comment on a National Association of Broadcasters petition to clarify the application of the FCC’s ATSC 3.0 (NextGen TV) rules to multicast streams. Those are the extra channels broadcasters got in the switch to digital.
WAVY, WVBT, WNLO-CD and WTVZ have begun broadcasting with NextGen TV technology.
WTVD, WNCN, WUVC, WLFL and WRDC have begun broadcasting with NextGen TV technology.
NextGen TV, the evolution of broadcast TV powered by the ATSC 3.0 standard, will have wide-ranging impacts on how TV is delivered and viewed by consumers, but according to John Lawson, executive director of the AWARN Alliance, perhaps no broadcast element has a bigger upside with NextGen TV than weather.
Pearl TV and its Phoenix Model Market Partners are rolling out a multimillion dollar, multimarket consumer awareness campaign with local broadcasters who are now transmitting in NextGen TV.
Hitachi Kokusai Electric Comark, a manufacturer and supplier of DTV transmitters, encoding systems, and associated field services for over 45 years, has hired Damon Roach as the business development manager […]
Tegna’s independent KONG plans to begin NextGen TV broadcasts for itself and co-owned NBC affiliate KING in early December, with KONG serving as the host, or lighthouse station.
ATSC 3.0, the new broadcast signaling standard branded as NextGen TV, is starting to break away from the TV screen and gain its first foothold on the smartphone. One Media 3.0, a subsidiary of Sinclair Broadcast Group, said it has taken possession of its first handful of Android smartphones with embedded ATSC 3.0 antennas. This initial batch of devices — branded as the Mark One, and unlocked to run on the T-Mobile and AT&T mobile networks — are not production-grade products but are instead considered evaluation units tagged for trials and tests.
Broadcasters participating in the Phoenix Model Market launch of NextGen TV service have added a single frequency network, a move designed to give enhanced reception for viewers and broaden the […]
ATSC 3.0 deployment is well underway in the U.S., as the ATSC has shared that there will be more than 60 “first markets” — including the top 40 markets — that will bring the NextGen TV standard to its viewers in 2020. With these markets, ATSC says 3.0 will reach 70% of all viewers in the U.S. To date, six markets are “on the air” with 3.0 and four are readying broadcasts, having FCC permission but are not yet on air.
Broadcast app store could bring flood of creativity to ATSC 3.0
With NextGen TV, broadcasters are moving from a one-to-many relationship with viewers, via a TV hanging on the wall, to a one-on-one relationship with them, said Mark Aitken, president of One Media. During a Fireside Chat at TV2025: Monetizing the Future, Aitken held an ATSC 3.0-enabled smartphone the company has developed and suggested the industry would one day create a broadcast app store, similar to those operated by Apple and Android. “The deployments now underway are shaping an understanding that now is the time to open up the innovators paradise, in the form of an app store, to let developers create,” he said.
WEAR, WKRG, WPMI, WFNA, WFGX and WJTC began broadcasting Thursday with NextGen TV technology.
NextGen TV Looks To Non-Core For Rev Growth
NextGen TV’s revenue is likely to come from wholly different services than traditional linear programming, according to technology executives on a panel at TVNewsCheck’s TV2025 this week. Broadcasters need to think of 3.0 as “an entirely new platform” to realize its monetization potential, says BIA’s Rick Ducey. Read the story and/or watch the full video above.
In addition to traditional programming, Sinclair plans to use channel capacity from one of the stations to provide advanced “Broadcast Internet” services. “We now have a prime showcase for the amazing features of NextGen TV that members of Congress and the Federal Communications Commission can witness first-hand,” said Chris Ripley, Sinclair’s president-CEO.
It debuts its new pay TV service — the first such subscription-based NextGen TV service — over low-power KBSE-LD and KCBB-LD in Boise, Idaho.
KOCO, KFOR, KOKH, KOCB and KAUT began broadcasting Thursday with NextGen TV technology.
KXAN, KEYE, KNVA and KBVO-CD began broadcasting Tuesday with NextGen TV technology.
When it comes to the deployment of ATSC 3.0 and the new services that it can provide to broadcasting and beyond, the NAB tells the FCC it should take a “light regulatory touch.” On a call on Oct. 1, NAB spoke with the FCC Media Bureau on its Notice of Ex Parte Communication that deals with potential ATSC 3.0 regulations, specifically regarding new services that broadcasters could offer the public with the NextGen TV standard.
Hitachi Kokusai Electric Comark (Comark), a manufacturer and supplier of DTV transmitters, encoding systems, and associated field services for more than 45 years, has announced the release of the Parallax […]
Top executives behind the ATSC 3.0 rollout assess what they’re learning about the business potential of the standard and consumer reactions in its expanding markets at TVNewsCheck’s TV2025: Monetizing the Future virtual event Oct. 20-23. Register here.
The television industry, which has walked the same technical path for the past 20 years with its OTA delivery of DTV, is on the cusp of a new era of innovation in fields as far flung as the delivery of wireless data to cars and premium video to homes.
A roundup of the NextGen TV applications station groups and startups are delivering today.
