The number of persons age 2 and older in U.S. TV households is estimated to be 307.9 million, which represents a 0.2% increase from last year. Increases in U.S. Hispanic (+1.9%), Black (+0.9%) and Asian (+2.7%) TV households were also seen, due to estimated increases in population growth.
The number of persons age 2 and older in U.S. TV households is estimated to be 304.5 million, which represents a 0.9% increase from last year. Increases in U.S. Hispanic, black and Asian households were also seen, due to estimated increases in population growth and TV penetration.
Top 10 Movement In New Nielsen DMA Ranks
Of Nielsen’s 210 Designated Market Areas, 47 increased their positions, while an equal number dropped in the new 2016-17 rankings. There were three changes in the top 10 markets, with Houston moving up two spots to No. 8, knocking Boston and Atlanta down one place each to 9 and 10, respectively. Of all the moves, the largest was Reno’s six-spot drop to 112, with Des Moines, Iowa, the biggest gainer, rising three slots to 69.
The number of persons age 2 and older in U.S. TV households is estimated to be 301.7 million, which represents an increase of 1.6% from last year. Nielsen said the 2017 estimates reflect real changes in population since last year and updated TV penetration levels, differentially calculated for qualifying market break and age/sex demographic categories.
Top 20 Movement In New Nielsen DMA Ranks
Of Nielsen’s 210 Designated Market Areas, 39 increased their positions, while 46 dropped in the new 2015-16 rankings. There were seven changes in the top 20 markets affecting Washington, Boston, Tampa, Phoenix, Detroit, Cleveland and Orlando. Of all the moves, the largest was three slots.
Of Nielsen’s 210 Designated Market Areas, 46 increased their positions, while 52 dropped. There were no changes in the top 10 markets, but right below that four DMAs swapped spots, with Detroit and Seattle moving down and Tampa, Fla., and Phoenix rising.
Exclusives
Both the universe of U.S. television homes and the potential TV audience in those homes continue to grow. According to Nielsen’s 2015 Advance National TV Household Universe Estimate, there are 116.3 million TV homes in the U.S., up 0.4% from the 2013-14 estimate of 115.6 million. Nielsen estimates that nearly 296 million persons age 2 and older live in these TV homes, an increase of 0.5% from last year.
