Of Nielsen’s 210 Designated Market Areas, 46 increased their positions, while 52 dropped. There were no changes in the top 10 markets, but right below that four DMAs swapped spots, with Detroit and Seattle moving down and Tampa, Fla., and Phoenix rising.
Nielsen Revises DMA Ranks For 2014-15
According to Nielsen’s latest Local Television Household Universe Estimates for the upcoming 2014-15 television season, there are 113,808,820 TV homes in the U.S. That’s a 1.7% decrease from Nielsen’s 2013-14 TV Household Universe Estimate.
Of Nielsen’s 210 Designated Market Areas, 46 increased their positions, while 52 dropped.
There were no changes in the top 10 markets, but right below that, four DMAs swapped spots:
- Phoenix moved up from 12 to 11.
- Detroit from 11 to 12.
- Tampa-St. Petersburg, Fla., went from 14 to 13.
- Seattle dipped from 13 to 14.
Rounding out changes in the top 30:
- Pittsburgh (23 last year) and Portland, Ore. (22) swapped slots.
- Charlotte, N.C., (25 last year) and Raleigh-Durham, N.C. (24) traded places.
- Baltimore (27 last year) and Indianapolis (26) flip-flopped.
Most of the remaining moves were only one or two spots. The two biggest gainers were Greenwood-Greenville, Miss., which jumped from 199 last year to 190, and Odessa-Midland, Texas, which rose four slots, from 150 to 146.
The full list of DMA rankings is available here.
BRAND CONNECTIONS
These 2014-15 TV season rankings take effect Sept. 27.
Comments (10)
Just Fine says:
September 11, 2014 at 7:20 pm
Glad to see the 757 DMA rankings rose from 45 to 42. More TV households in an atmosphere where people are supposedly getting rid of TVs is a good thing, right?
Wagner Pereira says:
September 12, 2014 at 12:02 am
People are not getting rid of their TVs. A few, less than 0.1%, have dropped their cable tv subscriptions. Those few generally continue to view OTA.
Kristine Melser says:
September 12, 2014 at 12:13 am
With more Boomers retiring in the next coming years, Mississippi is a state to watch as they have retirement friendly laws, I am not too surprised to see a boost for a MS market.
Lance Vitanza says:
September 12, 2014 at 10:27 am
Retire in Mississippi? Here’s five better places to retire…Iraq, N. Korea, Antarctica, Haiti, Somalia. Any of those would be better than Mississippi. Even if Mississippi paid people to retire there, it wouldn’t be enough. Just an observation.
John Bagwell says:
September 12, 2014 at 10:50 am
That is an opinion, not an observation.
Marty Ozolins says:
September 15, 2014 at 1:45 pm
NMII, you know not of what you speak, so you can keep your “observation” to yourself. Seriously doubt you have ever observed the fine state and people of Mississippi. I’ll bet your neighbors wish you would retire to Irag or North Korea.
Mark Sherman & Jennifer Loven says:
September 12, 2014 at 10:39 am
NMII just shows his ignorance. Mississippi is a great place to retire. I wouldn’t mind if NMII move to N. Korea with his attitude he would fit in quite nicely.
robert diamond says:
September 12, 2014 at 2:16 pm
Please check your data. The US TV households should be around 115,800,000 not 113million as you reported. thank you.
Wagner Pereira says:
September 13, 2014 at 3:32 am
All Households do not have TVs.
Daniel Gross says:
September 12, 2014 at 4:33 pm
How accurate could this be really? It is after all Nielsen data.