Next week, Gray’s Memphis NBC affiliate WMC is expected to launch (very softly) a new digital channel called WMC Plus — or in effect two digital channels. A linear version will be broadcast over the air while an on-demand version streams on the station’s OTT app. WMC Plus won’t officially kick off with a full slate of original programs until September, but the project is already a model of collaboration and innovation that balances technical challenges, creativity and experimentation with careful planning and cost controls.
Whiz Technologies has delivered new OTT television apps for Griffin Media‘s two broadcast television stations. All the apps are available in the respective app stores and are being actively used. Richard Cox, Griffin director of digital services, said: “We had very specific requirements for our OTT apps, most notably the ability to alert the viewer […]
Creating an app to deliver unique content OTT is only a small part of the equation for local news. Stations moving into OTT need their target viewers to be able to find their apps on various platforms, and that can be tricky.
What do you get when you give consumers the ability to access the full HTML Internet, over-the-top (OTT) video services, apps and TV Everywhere from mobile devices? A significantly reduced incentive for them to pay for dedicated carrier-based mobile video services, according to new research from SNL Kagan.