Promax

Promax, the association for television marketing professionals, is becoming the Global Entertainment Marketing Academy of Arts and Sciences, or GEMA. The organization is also expanding, taking in the film, music, sports and gaming industries, in addition to television. The Promax Awards will also be rebranded to become the Global Entertainment Marketing Awards, with new award categories that will be revealed in the coming weeks. Pictured: Stacy La Cotera, GEMA president.

Watch nine TV station news promos that are Promax Gold winners. Find out which station won four gold awards.

Gather your tribe, order in lunch and prepare to be inspired. Watch the promos nominated by Promax to possibly win gold at the Station Summit. Promax has given Market Share exclusive access to all the nominated spots this year.

After seven-and-a-half years as president and CEO of Promax, Steve Kazanjian is stepping down. He will serve as a consultant to the nonprofit organization for the next few months. Stacy La Cotera, the association’s general manager and executive producer, will become its next leader.

These awards honor the best examples from TV stations in the U.S. More than 100 judges from stations across the country chose 100 gold and silver award winners in 50 categories.

The association is offering a weekly mix of free and premium content as well as networking opportunities, with physical conferences to return in 2021.

The global trade organization ramps up efforts to keep entertainment marketers connected during the pandemic.

At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.

Last week at the Promax Station Summit in Las Vegas, another Battle of the Promo Superstars took place. Four TV station creative services departments were given the same special report investigative story. Each department had 48 hours to turn around a 30-second promo with shorter versions, including one for social media. Check them out.

The State of Our Art has been the Promax Station Summit’s signature opening presentation on as long as I can remember. This perennial favorite shows the best video messages from around the world. Powerful, expensive spots created to change minds and perspectives. And, hopefully, inspire creativity for local TV marketing people. Check them out.

Promax CEO Steve Kazanjian and Station Summit VP Rick Swanson talk about this year’s summit with its emphasis on growing the broadcast audience, training and recruitment. It’s also a vital gathering spot where the broadcast networks and Hollywood syndicators can share and coordinate plans for the fall TV season with the stations that air their programs.

New board additions include leaders from networks, studios and digital platforms ahead of its annual conference in Los Angeles.

Tribune Broadcasting’s SVP of marketing and creative services will be honored at the annual Promax Station Summit on June 20.

The organization also creates new career development programs for marketing professionals. The Digital and Theatrical Unit is designed to attract marketing executives from these sectors by developing new genre-specific programs that address their needs.