The association is offering a weekly mix of free and premium content as well as networking opportunities, with physical conferences to return in 2021.
Promax Conference, Summit Going Virtual
In response to the rapidly growing, immediate needs of its members, nonprofit global entertainment marketing association Promax is launching an extensive program of online content.
Beginning in April, and continuing through this year, Promax will present ongoing events that focus on industry best practices, innovation, connectivity and networking opportunities for members and non-members.
“From numerous conversations that have taken place over the past few weeks regarding COVID-19, it’s obvious due to current remote working conditions, changing launch strategies, and emerging viewing behaviors, our members need us to provide tools that they can utilize immediately,” said Promax President-CEO Steve Kazanjian.
He added: “Entertainment marketing professionals around the world are faced with unprecedented challenges — at a time when entertainment is in high demand — and are seeking the collective learning, valuable interaction and special bonds that our close-knit community has offered since the birth of prime time.”
In response, the association said that this year’s Promax Conference and Promax Station Summit — initially scheduled to take place in his June in Los Angeles and Las Vegas, respectively — will be held online. Both Promax Awards celebrations, also typically held in June, will be moved to a celebration in early December.
Throughout April, a series of twice-weekly, live-streamed sessions will provide free educational content, and starting in May, Promax will initiate 20-plus premium online master-classes that will be spread out throughout the year.
BRAND CONNECTIONS
These weekly Conference Pass sessions — offering best practices, innovative ideas and inspiration — will embrace many of the topics that would have been addressed during the June events, featuring marketing peers who will address the combination of disruption and rapid evolution buffeting the current entertainment marketplace, while offering of-the-moment solutions.
For pricing and information on how to access the masterclasses, visit www.promax.org.
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