Nielsen And Circle City Broadcasting Renew Local TV Measurement

Nielsen today announced a multi-year renewal with Circle City Broadcasting for local TV measurement.

As part of the new agreement, Circle City will now have access to Nielsen’s Local Over the Top (OTT) measurement, which measures local audiences across both streaming apps and linear television.

“This added capability,” Nielsen said, “will generate incremental Impressions for Circle City’s Broadcast and Digital platform and provide the most comprehensive view of their reach across multiple platforms, powering key insights about their audience and ultimately new incremental revenue opportunities.

DuJuan McCoy, Circle City Owner and president of broadcasting, said: “At Circle City we’re proud to serve our local communities every day. We truly value Nielsen’s approach to innovation and ongoing investments in Local TV. We are excited to be adding Local OTT measurement to gain an even deeper understanding of our local audiences regardless of where or how they’re watching.”

Paul LeFort, managing director of Nielsen’s Local TV business, added: “We are thrilled to extend our long-standing work with  Circle City to report their deep and diverse audiences with  insights they need to drive content decisions and incremental revenue opportunities for their audiences across Indiana. As our Big Data + Panel solution for Local TV comes to market this year, Nielsen remains committed to serving our customers with best-in-class local TV measurement inclusive of over-the-air, out-of-home and direct persons measurement , and representing the diverse communities served by broadcasters like Circle City.”