Broadcasters are capitalizing on that simple equation as they try to squeeze every last advertising dollar out of their 6 MHz channels through multicasting. Hopped-up encoders and advanced video compression have also facilitated channel sharing in the wake of the incentive auction and will come in handy for stacking legacy ATSC 1.0 signals as broadcasters roll out ATSC 3.0.
The 2017 NAB Show exhibition opens Monday, April 24, and there will be much to see for broadcast engineers and technologists who find themselves grappling with the repack of the TV spectrum and a nearly completed new broadcast standard. Five top techs — one each from Gray Television, NBCU O&Os, Nexstar Media Group, Sinclair Broadcast Group and Tegna Media — talk technology and what they will be looking for at this year’s NAB Show. For a recap of TVNewsCheck’s multi-part roundup of NAB Tech Hot Topics, click here.