TV stations are arming themselves with software that allows them to slice and dice social media to gauge audience interest in stories, share viewer feedback and even predict what stories will become larger issues in the future. Other software speeds social integration into newscasts.
TECH SPOTLIGHT
Managing The Social Media Flood With Tech
Social media in the newsroom has boomed to the point where major breaking news stories come with a hashtag to keep people engaged with the story on their social accounts. Broadcasters who want to monitor and air those social updates have plenty of options, ranging from the $600 jury-rigged solution all the way to a $30,000 high-end system.
LIVE FROM NAB
Chyron To Ease Social-Broadcast Integration
Its new Shout makes it easier to incorporate tweets into live broadcasts. For all that’s going on at NAB 2012, click here.
