social media

In addition to tuning in to the new fall TV season, Americans are joining the myriad conversations about their favorite shows taking place across social media. So, just how much TV-related social media activity is occurring across social platforms?

Entravision-owned KINT is the top performer on social media among local outlets according to Shareablee data, leading the market commandingly in both overall actions and fans/followers.

Facebook announced Thursday that News Feed videos can now be cast to Apple TV or Chromecast through any web browser or iOS device. Facebook is playing catch-up here, as competitors like YouTube and Periscope have long had their own streaming options.

KTVU San Francisco anchor Frank Somerville is so effective at social media that his share number, according to Share Rocket, is better than three local stations combined — KPIX, KSTS and KDTV..

Cox’s CBS affiliate WHIO Dayton, Ohio, leads its nearest local competitor on social media by nearly three times as many actions over the last six months according to Shareablee data. Paul Greeley reports that for the station, where Facebook is central to social strategy, engagement is far more important than sheer numbers.

Twitter’s forays into live streaming sports, along with the rise of Facebook Live, have had a marginally incursive affect so far. Finding a business model for live, internet-supported video is a tricky proposition, as most media events — particularly disasters — are unplanned and not suited for commercial interruption as opposed to sports.

Snap Inc., the new corporate nom de guerre for the Snapchat app’s maker, is prepping an IPO targeted as soon as late March that could value the company upwards of $25 billion, insiders say. The Wall Street Journal reports if that number holds, it would represent a significant addition to the company’s most recent valuation of $17.8 billion in May. WSJ subscribers can read the full story here.

Throughout the day today, TVN’s Market Share blogger Paul Greeley will continually post Facebook updates from TV stations in areas along the East Coast. You’ll be able to track the coverage of Hurricane Matthew as reported on Facebook as close to real time as possible.

Disney kicked the tires but will apparently pass on making a bid for Twitter. That leaves just Salesforce since Google is already out and Apple is unlikely. Twitter’s shares fell 9% in after-hours trading on the news.

ABC O&O WPVI Philadelphia leads the top 10 markets in social with a 48.61 share, according to Share Rocket, which has released its look at the social share leaders in each of the top 10 markets.

Continuing to pursue TV-related ad deals, Twitter disclosed an “upfront” deal with The CW and Ford Motor Co. for its Twitter Amplify effort. Starting Oct. 4, The CW is creating social media videos — weekly recaps, highlights, via fan tweets and CW sneak peek content — for a number of its shows.

As networks and studios struggle to reach young audiences in an increasingly fragmented media marketplace, many have turned to so-called influencers — online stars whose value is measured by the size of their Internet followings — as a means of generating awareness.

Gray-owned NBC affiliate KYTV nearly laps its closest local competition on social media in Springfield, Mo., according to Shareablee data. Facebook is pivotal to that market lead, as the station uses it aggressively on the volatile weather front, as well as a tool to help shape the approaches to ongoing stories

Antenna TV, Tribune Broadcasting’s multicast network, has surpassed 1 million likes. The page, which is maintained in-house by Kari Bellinger, Tribune Media’s affiliate relations and web market manager, was launched […]

One is an entertainment giant famous for exacting tight control over its content. The other is a tech firm whose commitment to free speech has earned it a reputation as a hub for news and a haven for online harassment. Together, they make for a brow-raising pairing. But stranger things have happened.

The Walt Disney Co. is working with a financial adviser to evaluate a possible bid for Twitter Inc., according to people familiar with the matter. After receiving some inbound interest, Twitter started a process to evaluate a potential sale.

Raycom’s Hawaii News Now, the digital presence that rolls up its CBS, MyNetworkTV and NBC affiliates, is Honolulu’s commanding leader on social media according to Shareablee data. Nicole Bento, its digital content director, says Facebook has become essential as the leading platform for its news brand, and Facebook Live is now a key tool there.

That number was smaller than Yahoo’s live stream of a Thursday game last season. and it’s way smaller than the 48.1 million who watched it on live TV. Last Thursday’s game was the first of 10 that the platform will stream this season.

Raycom’s Fox affiliate WBRC is Birmingham, Ala.’s clear leader among local media on social media performance according to Shareablee data. Shannon Maze, its news director, says Facebook is a crucial driver, as 66% of its web and mobile sessions start there

Los Angeles ABC O&O KABC and KTLA reporter Rich DeMuro are leading the social media pack in the Los Angeles market, according to data from Share Rocket.

If average users won’t come to Twitter, then Twitter will come to them. That seems to be the reasoning behind the social giant’s decision to launch a new Twitter app for Apple TV, Amazon Fire TV and Microsoft’s Xbox One.

Snapchat’s privacy-minded users may chafe at its latest ad-targeting options — Snap Audience Match, Lookalikes and Snapchat Lifestyle Categories — which will run in between people’s stories, Live Stories or on its Discover channel. The new ad targeting features customer-matching and lookalike-targeting options and will be broadly available this fall.

ABC-owned stations are the leaders in social media in half of the top 10 markets in the U.S. according to data from Share Rocket.

Raycom-owned CBS affiliate KSLA Shreveport, La., paces well ahead of its nearest competitor on social media performance among local media outlets, according to data from Shareablee. It boasts almost a million social actions over the last six months and also leads the market in overall fans/followers.

It’s a tight race on social media among local outlets in Lexington, Ky., where Cordillera’s NBC affiliate WLEX leads the market in overall actions according to Shareablee data. Gray’s CBS affil WKYT follows close behind, and passes for the lead in total fans/followers.

In recent months, the ABC Owned Television Stations have outperformed The New York Times, The Washington Post and Buzzfeed combined in social media actions on Facebook with almost 14 million actions, according to data from audience insight firm Sharablee.

Facebook continues to play monkey do with Snapchat by co-opting some of its core features into its own apps. The latest move is Messenger’s rollout of an instant video feature that puts a broadcast icon over a text conversation. The sound is off by default.