At Sinclair’s new OTT service, online streaming is STIRRed and may be shaken. As GM of Sinclair’s newly launched streaming service STIRR, Adam Ware is hoping to inspire stations to binge on new production. If the plan works, it could touch off an explosion of innovation, creativity and original programming from local TV newsrooms.
The centerpiece of Stirr will be a digital channel called Stirr City. It will be tailored to a viewer’s location and carry local news and other programs airing on that city’s station. However, viewers will be free to choose a different city. Broadcasters are typically barred from doing so, particularly with sports, though Sinclair appears to be focusing on high school and other local teams for which rights wouldn’t be an issue.
The group’s planned package of ad-supported channels, including local news and programming, will be available via the Roku and Amazon Fire OTT TV platforms, via apps for Apple and Android smartphones and on the Web.
The new, free OTT streaming service will offer live and on-demand content spanning entertainment, sports and news when it launches early next year.
Sinclair Broadcast Group is planning to launch a streaming TV service this year that could create a new competitor for Fox News. The free streaming app, called STIRR, would house a 24/7 TV channel featuring local news and national programming, according to sources familiar with the project and a trademark application. It would also offer a variety of other live and on-demand programming, from TV shows to movies to sports.