Shares of Roku tumbled 7% on Friday after the streaming video company told customers it was removing Fox channels from its platform ahead of Sunday’s Super Bowl broadcast.
CBS, which carried the game this year, will now do the 2021 Super Bowl from Tampa, Fla., while NBC, meanwhile, gets the 2022 Super Bowl from Los Angeles.
For many years, we have posted guidelines about engaging in or accepting advertising or promotions that directly or indirectly allude to the Super Bowl without a license from the NFL. We are at that time of year again, so here is an updated version of our prior posts.
If the NFL’s recent decision to lift its longstanding ban on liquor advertisements is likely to make the upcoming season a slightly more bibulous affair, football fans shouldn’t expect to see the hard stuff on the Super Bowl menu any time soon. As much as the NFL’s media partners welcome the chance to usher in an untapped category, liquor marketers effectively will be shut out of Super Bowl LII and LIII. The league hasn’t issued any restrictions on Super Sunday spirits ads, but Anheuser-Busch’s existing deals with NBC and CBS grant it exclusivity in the alcohol category during the Big Game.
Plenty Super Bowl viewing — like other sports viewing — is out of the home, or at least at other people’s homes. This seems to be a growing trend. Over the past five years, Super Bowl viewing from consumers who do not live in the primary rating household (guests, or short-term visitors) contributes about 10% to the total ratings. For the past five years, on average, Nielsen calculates that this comes to roughly 11 million viewers.
When the NFL holds Super Bowl 50 on Feb. 7, it will use Arabic numerals for the first time. Even without the characteristic Roman numerals, the term “Super Bowl” remains one of the most iconic and well-known marks in sports. And, given that the Super Bowl is the most watched event of the year, advertisers and stations alike understandably want a piece of the Super Bowl action. But you should think twice before running advertisements for the “Super Bowl of sales” or the “Super Sunday Special,” as that may violate the NFL’s trademark rights.
With the college football champion now decided, and the NFL league championships this coming weekend to decide this year’s Super Bowl teams, it’s that time when we post our warning about being careful with using the phrase “Super Bowl” in your promotions and commercials. Both copyright and trademark issues can arise at Super Bowl time.
Congress’s failure to reauthorize its terrorism insurance program (TRIA) has Democrats and Republicans blaming each other for risking cancellations of future Super Bowls. Congress needs to reauthorize TRIA before the end of the year or it expires, but the Senate failed to act and lawmakers are headed home.
It’s that time again when broadcasters and advertisers need to watch their commercials and promotions to avoid improper uses of trademarked phrases — with the Super Bowl only weeks away, the Winter Olympics to follow soon thereafter and March Madness to follow closely after that.
After a one-year absence to evaluate the brand and the Greek market, Dannon is returning to the Super Bowl to promote its Oikos brand.
For the big game, CBS will take advantage of recent developments in 4K high-speed and high-resolution videography to not only slow down action in replays without noticeable motion blur or pixilation, but also to zoom in closely to see if a player’s foot is out of bounds or if the football breaks the plane of the end zone. Other networks are also working to push the envelope with high-speed, high-res cameras and Sony is working on next-generation sports production technology.
Big events elicit big social media chatter, but the social media rankings are not in the same order as the ratings rankings. According to the social media research company Trendrr, the No. 1 chatter-getter so far this year is MTV’s Music Video Awards, with some 19.2 million social interactions. Right behindit is the Super Bowl on NBC, grabbing 17.5 million social messages. CBS’ Grammy Awards special came next at 17.1 million,with NBC’s recent airing of the Summer Olympics closing ceremony right behind at 11.7 million.
CBS is expected to announce today that its Super Bowl ad slots are more than 90% sold out. The announcement comes five months before the game’s broadcast on Feb. 3, 2013. The 30-second slots are going for a record $3.7 million to $3.8 million vs. an average $3.5 million during the 2012 broadcast on NBC. If CBS sells 60 slots, revenue could exceed $225 million. Among the biggest repeat advertisers: Anheuser-Busch, PepsiCo, Frito-Lay and Hyundai.
General Motors will not advertise in next year’s Super Bowl because it is too expensive, the top marketing executive for the U.S. automaker said three days after the company announced it was dropping paid ads on Facebook Inc. The 2013 Super Bowl will be broadcast by CBS, which is selling 30-second ads for as much as $4 million.
In front of some 110 million viewers on NBC and uncounted others online, British singer M.I.A. flipped the bird and appeared to sing, “I don’t give a [expletive]” at one point, though it was hard to hear her clearly. Both NBC and the NFL apologized.
About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to Nielsen. So, for Sunday’s game, companies from Coke to Chevy are trying to reach fans on all the “second screens” they have.
While some advertisers have bought into digital packages for the Super Bowl’s first live video presentation on personal computers, tablets and mobile phones, many have not shown the same enthusiasm for the live stream as for the TV broadcast.
Using TV coverage from NBC, the NFL will stream the Super Bowl, NBC’s Wild Card Saturday Doubleheader and the 2012 Pro Bowl. The games will also be available via a mobile app from Verizon.
LOS ANGELES – NBC’s new hit series “The Voice” is getting the choice post-Super Bowl spot next year, the network said Tuesday. It announced that a special edition of “The Voice” will air Feb. 5 after the NFL championship game. NBC Entertainment Chairman Bob Greenblatt called the post-game slot the best showcase on TV and […]
The NFL is changing the way it assesses risk in developing contingency plans for future Super Bowls in the wake of the ice and snow that wreaked havoc on the game in North Texas in February, said Frank Supovitz, the league’s SVP of events.
The Super Bowl’s rise to the zenith of national pop culture events is no accident, but rather due to a savvy marketing strategy that has been amped up over recent years. Through a combination of better cooperation with its television partners, marketing to women and a not-so-subtle linking of football to patriotism, the NFL has managed to expand its reach while most other television properties have shrunk.
Football fans who might have been left in the dark during the Super Bowl this Sunday were granted a reprieve when a last-minute deal temporarily ended a media standoff that had revived calls for regulators to intervene in TV programming disputes.
The carmaker is launching two 30-second commercials, which tout new models (due out later this year): the 2012 Passat and redesigned “21st Century” Beetle.
Groupon may not need Google to grow. But it does need some good, old-fashioned advertising. In the coming weeks, expect to see the social e-commerce trailblazer make its foray onto TV, including pregame spots in the Feb. 6 broadcast of Super Bowl XLV.
Fox’s Feb. 6 Super Bowl XLV broadcast will feature no fewer than 20 automotive spots, accounting for nearly one-third of the event’s 63 total avails and far surpassing that of any previous Super Bowl.
Rebecca Greenfield: “A quality NFL experience makes cable worthwhile for many fans. It’s also why ESPN knows it can charge more…. But, it’s also that very mentality has not-so-crazy about sports subscribers ditching for the Web.”