The syndicated news mag from Scripps, which is starting its fifth season, has been sold to stations from other station groups.
E.W. Scripps named a new executive producer for its pop-culture news series The List. The new hire is Tracy Mazeur, who will begin her new job July 5. She comes from the world of unscripted television where she has been a producer onThe Bachelor, The Bachelorette, The Biggest Loser, Deal or No Deal, Rachael Ray, Little People Big World, Long Lost […]
The station group’s executives spell out how they are bucking the syndication system with their five-year-old strategy to develop home-grown programming like The List and Right This Minute. “Many in the industry thought we were nuts … and five years later, all of our peers are starting their own programming divisions based on the success that we’re having,” said Brian Lawlor, Scripps SVP, broadcast.
Under new arrangement, segments from The List will have their own dedicated channel on OwnZones.com.
Michel Pelletier has been named director of marketing for The List, Scripps’ half-hour daily news magazine show.
Scripps announced that it will eliminating the two-minute local segments, along with the staff, on the nationally syndicated magazine show that airs on 13 stations. Scripps SVP Brian Lawler says the show will now be 100% national, produced from its Phoenix studio.
The E.W. Scripps ABC affiliate will replace the two syndicated hits as of Sept. 8 with a 6 p.m. newscast and a half-hour newsmagazine, The List, a national program with local inserts.
The group owner’s execs say they are pleased with the ratings of the two home-grown shows it developed to replace syndication powerhouses Wheel of Fortune and Jeopardy. Plus it gets to keep all the inventory in the new Let’s Ask America and The List.
First-run strips Let’s Ask America and The List, which debuted this week, are averaging a 1.9/4 and a 2.5/5, respectively, among metered market households, but are still down from lead-ins and year-ago time period averages.
By replacing Wheel of Fortune and Jeopardy with home-grown shows, it will control all of the access ad positions. Plus, it hopes to syndicate Let’s Ask America and The List to non-Scripps stations as well to generate more revenue.
Beginning Sept. 17, Let’s Ask America and The List will move into access and early fringe lineups in seven markets. When contracts for syndicated shows expire in the remaining Scripps markets (Detroit, Denver, San Diego, Indianapolis, West Palm Beach, Fla., and Bakersfield, Calif.), the two new half-hours will move into those timeslots. The series will be made available outside of the Scripps markets through Warner Bros. Domestic Television Distribution for a fall 2013 national launch.