WideOrbit Selects Tru Optik Data Marketplace To Power Streaming Audio And Podcast Audience Targeting

Tru Optik is partnering with WideOrbit, a provider of premium broadcast technology and the largest sell-side processor of premium digital and linear advertising. Tru Optik’s Data Marketplace will be integrated into WideOrbit’s Digital Suite to bring enhanced audience targeting to streaming radio and podcast advertising. With 37% of Americans (104 million) listening to podcasts monthly […]

Tru Optik, SpringServe Partner to Enhance Audience-Based Targeting

Tru Optik, a TransUnion company, and an identity resolution provider across OTT and connected TV (CTV), is partnering with SpringServe, an ad serving platform for OTT and CTV, to bring audience targeting, measurement and attribution to connected TV publishers and broadcasters using SpringServe’s management platform. CTV buyers and sellers using SpringServe’s platform will be able […]

TransUnion To Acquire Tru Optik

Global information and insights company TransUnion has agreed to acquire data marketplace and data management platform Tru Optik. Tru Optik’s patented household graph of more than 80 million U.S. homes enables household-level identity, targeting and measurement across connected TV, smart speakers, gaming consoles and other connected devices. The companies say “Tru Optik and TransUnion’s complementary […]

Tru Optik Launches Self-Service Data Marketplace For Connected TV, Streaming Audio, Gaming Advertising

Tru Optik, an identity resolution provider across OTT and connected TV (CTV), today launched a new self-service platform for streaming media and connected device audience planning. The Data Marketplace will be made available directly to brands and agencies for the first time, as well as expand the features and capabilities it already provides to the […]

Tru Optik Offers Free Signature Cross-Device OTT Measurement Solution

The coronavirus pandemic has shined a spotlight on the power of over-the-top TV. With consumers sheltering in place, consumption of ad-supported OTT has increased by over 60%. The combination of larger audiences and OTT’s precision targeting capabilities have led TV advertisers to shift more of their budgets to OTT. To help advertisers take full advantage of the efficiency and flexibility of OTT, Tru Optik, a provider of omnichannel audience segmentation and privacy compliance across ad-supported OTT, […]

Tru Optik, Skydeo Partner In Multiyear Agreement

Tru Optik, an identity resolution provider across OTT and connected TV (CTV), signed an exclusive partnership agreement with mobile data platform provider Skydeo Inc., to enhance mobile device identity resolution and audience-based targeting capabilities across Tru Optik’s Household GraphTM. As part of the agreement, Skydeo’s mobile data marketing platform, which consists of more than 300 million […]

Tru Optik Adds NCSolutions Purchase-Based Audience Segments

Tru Optik, an identity resolution provider across over-the-top (OTT) and Connected TV (CTV), announced today an agreement with NCSolutions (NCS), which helps CPG (consumer packaged goods) companies improve advertising effectiveness. NCS segments will now be available on the Tru Optik Data Marketplace for OTT/CTV, streaming audio and gaming advertising campaigns, providing enhanced audience-based targeting capabilities for CPG […]

ComScore, Tru Optik In OTT Ad Partnership

Data management firm Tru Optik is teaming with comScore to offer better in-target performance for OTT advertisers and publishers. The companies are combining comScore demographics for campaign activation through the Tru Optik OTT Marketing Cloud.

OTT Ad Revenues, Spending Up Sharply

New advertising-supported OTT TV digital platforms are growing a big piece of the traditional TV market — with media executive expecting to spend much more. A new survey says 62% of media-buying executives believe OTT ad spending will increase, and 38% believe it will stay the same.