WPVI Promos Find Humor For Anchors Replacing Retired Jim Gardner

When WPVI Philadelphia’s legendary Jim Gardner retired after 44 years anchoring the 6 and 11 p.m. newscasts, the station turned to humor to promote his replacements.

KYW, WPSG, WPVI, WCAU, WTXF and WUVP are now broadcasting with ATSC 3.0 technology.
WPVI Highlights Women In Its Newsroom The Viewers Never See

WPVI Philadelphia turned the cameras on the women behind the scenes in the newsroom as part of Women’s History Month. “They are the foundation of Action News,” says Thomas Davis, WPVI’s VP and news director.

After a year of farewells — including special recognitions on Capitol Hill and Philly’s Thanksgiving Day Parade — newscaster Jim Gardner anchored his final 6 p.m. Action News broadcast on WPVI Philadelphia Wednesday after 46 years on the air. Though only 30 minutes, Gardner’s final broadcast is one that will likely be remembered for years to come, with about 540,000 people tuning in from home and more watching from a parking lot tailgate held in the newscaster’s honor.

Tech executives from Fox News, Fox Television Stations, WPVI Philadelphia and LiveU are shifting away from traditional microwave and satellite technology and finding other IP-native paths to send live and edited video, they told an audience at TVNewsCheck’s NewsTECHForum last week. Above (l-r): LiveU’s Mike Savello, Fox News’ Scott Wilder, WPVI’s Elizabeth Plyler and Fox Television Stations’ Erik Smith (Alyssa Wesley photo). Read a full report here and/or watch the video above.

Millions of viewers in Philadelphia have watched Jim Gardner deliver the news weeknights at 6 and 11 on Action News on WPVI over the past 45 years. If you do the math, that’s about 11,000 hours that Gardner has spent in their living rooms. Maybe that’s why many viewers think of Jim Gardner as, well, family.
ABC Owned Television Stations’ WPVI Philadelphia today named Brian Taff as the next anchor for its 6 p.m. newscast. Taff will succeed lauded news anchor Jim Gardner when he retires […]

Leaders from Fox News, WPVI Philadalphia, Fox Television Stations and LiveU discuss how technologists and technology facilitating this effort to produce more content for more outlets while allowing creators to work from anywhere in a panel at TVNewsCheck’s NewsTECHForum event at the New York Hilton on Dec. 13. Register here.
ABC-owned WPVI Philadelphia weekend morning anchor Gray Hall will be joining the anchor team for the station’s 10 p.m. weekday newscast that airs on Nexstar’s MNT affiliate WPHL, effective March […]
College Students Dance For 46 Hours On WPVI Special
ABC-owned WPVI Philadelphia promoted Rick Williams to anchor of its 11 p.m. newscast, beginning Jan. 12. Williams replaces the legendary Jim Gardner, who is stepping down from the role. “I’m […]
ABC-owned WPVI Philadelphia has named Sarah Bloomquist to its 4 p.m. Action News anchor team, effective immediately, joining Brian Taff, Alicia Vitarelli and meteorologist Adam Joseph. Bloomquist, a 19-year veteran […]
ABC-owned WPVI Philadelphia has made a promotion and a new hire for its Action News team. TaRhonda Thomas was named race and culture reporter, a newly created position. Thomas joined […]
WPVI’s ‘Then And Now’ Promo Honors HS Seniors
WPVI Celebrates 50 Years Of ‘Action News’

Just as it has for many viewers, the coronavirus pandemic has transformed the work lives of TV newspeople in Philadelphia. As news operations continue to evolve their approach to social distancing in an effort to keep their workers safe, jobs that once seemed impossible to do outside a studio are getting done from home.
WPVI Reporter John Rawlins Retiring After 38 Years
Longtime WPVI Executive Producer Heads To ABC HQ
Reporting For Philly’s WPVI ‘A Dream Come True’

In a new promo, four reporters talk about their dreams of working at WPVI’s Action News in Philadelphia, considered a legacy station for its near total dominance of the local news ratings for decades. “The DNA of the spot is that 6abc is a destination goal for many in the industry and it’s even more desirable if you grew up here,” said Mike Monsell, WPVI’s VP of marketing.
Monica Malpass Leaving WPVI Philadelphia
Veteran anchor/reporter Monica Malpass announced her intent to leave ABC-owned WPVI Philadelphia (DMA 4), signing off Wednesday during the 5 p.m. newscast after more than three decades of reporting in […]