Just as it has for many viewers, the coronavirus pandemic has transformed the work lives of TV newspeople in Philadelphia. As news operations continue to evolve their approach to social distancing in an effort to keep their workers safe, jobs that once seemed impossible to do outside a studio are getting done from home.
In a new promo, four reporters talk about their dreams of working at WPVI’s Action News in Philadelphia, considered a legacy station for its near total dominance of the local news ratings for decades. “The DNA of the spot is that 6abc is a destination goal for many in the industry and it’s even more desirable if you grew up here,” said Mike Monsell, WPVI’s VP of marketing.
Veteran anchor/reporter Monica Malpass announced her intent to leave ABC-owned WPVI Philadelphia (DMA 4), signing off Wednesday during the 5 p.m. newscast after more than three decades of reporting in Philadelphia. Malpass, the mother of three boys, said that she is looking forward to exploring potential national and international opportunities and assessing what is best […]
Vernom Odom, a member of the Action News team at ABC O&O WPVI Philadelphia (DMA 4) for 42 years, has been named Person of the Year by Broadcast Pioneers of Philadelphia. He will be celebrated by 12 Hall of Fame inductees and nine posthumous professionals on Friday, Nov. 16, at the Hilton City Avenue. dom’s […]
The ABC O&O in Philadelphia has almost 13 million actions on social, accounting for almost 36% of the total engagement generated by the DMA (No. 4), with more than 35 million social actions. John Morris, WPVI’s VP of multiplatform programming, attributes the station’s dominance on social as a natural extension of its Action News brand on TV.
With the Philadelphia Soul’s 69-54 victory over the Baltimore Brigade on Saturday, the team will host the Arena Football League championship ArenaBowl XXX on Saturday, Aug. 26, at 7 p.m. at the Wells Fargo Center in Philadelphia (DMA 4). The game will be broadcast live on WPVI, Twitter and WPEN-FM. Handling sideline reporting duties will […]
Today at noon, ABC O&O WPVI Philadelphia (DMA 4) unveiled a new multifunctional studio, accented by a new graphics look. “It’s pretty dramatic,” says President-GM Bernie Prazenica. “The depth of the video integration in our studio has increased in a big way. Visually, it’s just really eye-popping, but this update is more than cosmetic. The […]
Wendy Saltzman, investigative reporter at ABC O&O WPVI Philadelphia (DMA 4) said today she has been diagnosed with breast cancer. Saltzman made the announcement on her Facebook page. She will be taking medical leave for treatment next month. Here is her statement: “I learned I had breast cancer on Dec. 22, just three days before […]
ABC O&O WPVI Philadelphia leads the top 10 markets in social with a 48.61 share, according to Share Rocket, which has released its look at the social share leaders in each of the top 10 markets.
PHILADELPHIA (AP) — W. Carter Merbreier, who helmed the beloved local children’s TV show “Captain Noah and his Magical Ark,” died Tuesday after a short illness. He was 90. He died at his home in Audubon, in suburban Philadelphia, said his former station, WPVI-TV. The station has “lost a dear friend and TV legend,” WPVI […]