Discovery To Join Comscore Beta Program

Comscore said Monday that Discovery Inc. will join other media companies as a beta partner for Comscore Campaign Ratings, Comscore’s new cross-platform video ad measurement solution. This news comes on the heels of the launch of the beta program in September of this year.

“As we continue to innovate across platforms, it’s increasingly important to our advertisers that we quantify the impact of their advertising campaigns running across all Discovery channels, which is why we’re eager to join the CCR beta program,” said Chris Ryan, senior vice president of ad sales research for Discovery.

Discovery is the one of the latest media brands to join the beta, which launched in September of this year in partnership with 12 leading media brand partners.

“We are excited to see the continued momentum of CCR as we add new beta partners, like Discovery,” said Bryan Wiener, CEO of Comscore. “The industry’s response to CCR clearly indicates the need for sophisticated cross-platform video ad measurement. We look forward to continuing to work with these partners to reduce the friction in the marketplace and help them drive business growth.”