Allen Media Group Adds Roy Restivo As Executive Vice President Of Research

Allen Media Group today appointed Roy Restivo executive vice president of research. He will oversee all research for the company including AMG’s 12 television networks. Restivo will also oversee research for AMG’s 27 television stations and syndicated properties, over-the-air digital/cable networks and streaming platforms including Local Now, TheGrio Streaming App, HBCU GO, The Weather Channel Streaming App, The Weather Channel en Español and Sports.TV. Restivo will be based at AMG headquarters in Los Angeles.

He comes to AMG after 20 years with the NBCUniversal Domestic Television Distribution unit — most recently as senior vice president of research & sales strategy. While at NBCU, Restivo devised and implemented the strategic sales research and data analytics for the roll-out of off-network and first-run syndicated programs including Law & Order: SVU, Law & Order: Criminal Intent, Chicago Fire, Chicago P.D., 30 Rock, Fear Factor, Judge Jerry, Access Hollywood Live and The Steve Harvey Show.

Restivo began his career as an entertainment attorney after earning his Bachelor of Arts degree from University of California Los Angeles, and his law degree, as well as a Master of Arts in mass communications, from University of Southern California.

“Roy Restivo is an outstanding media research executive and he brings an enormous amount of industry experience to our company,” said Byron Allen, Allen Media Group founder-chairman-CEO. “Roy’s research expertise will play a vital role in supporting Allen Media Group’s continued global expansion across our ever-increasing number of media distribution platforms.”