Amazon Acquires Sizmek’s Ad Server Business
![](https://tvnewscheck.com/wp-content/uploads/2018/09/Amazon_mobile-400x225.jpg)
![](https://tvnewscheck.com/wp-content/uploads/2018/09/Amazon_mobile-400x225.jpg)
Amazon confirmed on Friday that it agreed to acquire Sizmek’s ad-server business and dynamic creative optimization platform, ending months of speculation since Sizmek declared bankruptcy in March. The deal will help Amazon strengthen its position in the ad industry, digging into Google’s and Facebook’s respective ad businesses, experts say.
This article was originally posted on mediapost.com
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