Bill Siegel Named VP-GM Of WPTV-WHDT

Scripps moves him from WSFL Miami to lead operations at its West Palm Beach duopoly.

The E.W. Scripps Co. today appointed Bill Siegel vice president and general manager for its WPTV (NBC) and WHDT (independent) in West Palm Beach, Fla., effective March 7.

Siegel has been vice president and general manager of WSFL, Scripps’ CW affiliate in Miami, since December 2019. Siegel also served as senior director of content strategy for Scripps Local Media division in Cincinnati.

“Bill is a veteran journalist dedicated to impactful and trustworthy journalism,” said Local Media President Brian Lawlor. “His deep experience in broadcasting will help drive WPTV’s continued success.”

During his tenure, WSFL partnered with WPLG, the market leader in Miami, to launch new local newscasts. Siegel also worked with Scripps leaders across the state to develop and launch Florida 24, a free statewide news channel streaming 24/7 with headlines, breaking news and in-depth reporting.

Siegel received a bachelor’s degree in political science from the University of Iowa and a master’s in broadcast journalism from Syracuse University.

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