Cory Gylock Upped To VP-GM Of WLAX-WEUX La Crosse

Nexstar Media on Monday promoted Cory Gylock to Vice President and General Manager of its broadcasting and digital operations of its Fox affiliates WLAX and WEUX La Crosse-Eau Claire, Wis., including, wiproud.com and their related digital and social media channels.

He assumes the position from Judson Beck, who was named vice president and general manager of Nexstar’s Green Bay, Wis.-Marquette, Mich., media operations in May. He will begin his duties immediately, and report to Traci Wilkinson, senior vice president and regional manager for the broadcasting division of Nexstar Media.

Gylock is very familiar with the viewers and advertisers of La Crosse-Eau Claire and Western Wisconsin, and with Nexstar, having served in various sales positions with the company since 2012, and as the general sales manager at WLAX-WEUX since late 2020.

Gylock spearheaded the creation and development of several important community sponsorships during his time at WLAX-WEUX, including “County by County,” which highlights local area Western Wisconsin counties in news features and 30-minute special programs airing quarterly throughout the year, and “Harvesting Heroes,” which features local area farmers from early harvest-season in March through late harvest-season in November.

Gylock also developed and hosted Fox Fantasy Insiders, a web-based program on wiproud.com, that focuses on fantasy sports during football season. He also helped launch “Destination Football,” a sponsored franchise dedicated to branding WLAX-WEUX as the home for college and pro football in Western Wisconsin through promotional elements on-air and online.

Prior to his time as general sales manager, Gylock was local sales manager there from 2015 to late 2020. He joined the stations after working as an account executive for three years at Nexstar’s television station in Marquette, Mich., beginning in 2012.

Wilkinson said: “Cory is an excellent choice to lead our broadcast and digital operations in La Crosse-Eau Claire. He knows the area extremely well and understands the needs of its viewers and advertisers. He’s experienced, innovative, and has forged long-standing important relationships in the community. Cory also knows Nexstar and understands our strategic goals and dedication to serving Western Wisconsin. He’s been an excellent sales executive for both of these stations and I have every confidence that he will be very successful leading them as vice president and general manager.”

Gylock earned his bachelor’s degree in marketing from Northern Michigan University.