Keeping a station on the air during a disaster means crafting and rehearsing a plan that’s often based on previous experiences. As Nexstar’s ABC affiliate in Panama City, Fla., learned from October’s Hurricane Michael, sometimes the unforeseen still happens. After the WMBB building lost power, the news team set up in the station’s parking lot for newscasts.
According to most pure-play station groups, this recent sluggishness by auto dealers has been replicated in their automotive advertising sales, which typically account for around a quarter of their spot revenue. However, some group execs see things improving as the year progresses.
Nexstar, Sinclair, Tribune, Tegna launch TV Interface Practices (TIP), a standards-based project to bring streamlined business interfaces to local TV. They are inviting broadcasters, advertisers and others to join to improve competitiveness with other media.