Full-Service Media Agency Anagram Launches

Anagram, a new independent advertising agency, made its official launch this week in New York. The latest addition to the ISPD group of companies, Anagram is “a purpose-built media agency dedicated to helping brands of any scale navigate the new omnichannel consumer experience to create uncommonly human connections that drive augmented business growth.”

Kristen Abramo, Anagram managing director, said: “The last two years have resulted in a massive shift in how consumers interact with brands. Media consumption is now omnichannel, and brand experiences, once considered cutting-edge, are now table stakes for consumers. Brands that make a deep human connection across all channels are gaining critical market share. “Our goal with Anagram is to help brands evolve in the way that they connect with consumers by combining evidence-based data with a deeply human understanding of how people make buying decisions.”

Anagram says its cognitive science approach to marketing is designed “to uncover how humans make decisions and quickly identify actionable insights on purchase drivers and high-opportunity media touchpoints. Anagram’s approach pairs first and third-party data with the full power of ISPD’s proprietary data and technology assets to execute media in all channels and at all parts of the funnel. Empowered by the expertise and resources from ISPD and sister company Digilant, Anagram has tailored complex technology into cost-effective solutions that meet the needs of every client, from strategy to research, activation, measurement, and insights.”

Raquel Rosenthal, Digilant CEO, said: “The future of marketing is not just about reaching consumers; it’s about connecting with humans. Not all brands have the resources to build a modern advertising and marketing strategy, nor do they have the resources to build the technology stack required to make marketing that truly connects with humans possible. Anagram democratizes the expertise, knowledge, and access to the exclusive data and technology that brands have historically only expected from large holding groups.”