Future Today Introduces New User Interface For Hundreds Of Streaming Apps

Future Today, a provider of cutting-edge CTV ad-supported solutions, has launched a redesigned user interface (UI) available on nearly half of its 300 streaming apps, as well as its flagship ad-supported streaming apps Fawesome, HappyKids and iFood.TV. Additional updates to remaining apps to follow.

In today’s streaming landscape, seamless navigation, dynamic exploration and interactive engagement are vital for viewers engaging with streaming apps. The new UI, Future Today says, “revolutionizes the user and brand experience and provides viewers with a more streamlined discovery process.”

Vikrant Mathur, Future Today co-founder, said: “Future Today has more viewers across our three flagship channels than any other streaming service out there today. Plus, we have content that caters to everyone. Our diverse audiences and family-friendly content make Fawesome, HappyKids and iFood.TV the go-to destination for advertisers wanting to reach families and achieve outcomes. Future Today’s enhanced user interface exemplifies our dedication to meeting the diverse needs of our audience and brand partners, fostering memorable experiences for users across all demographics.”

When users open apps and channels, advertisers can be featured prominently on the homepage ensuring maximum visibility and brand exposure. Advertisers have the opportunity to have 100% share of voice on the homepage, as well as within individual sections throughout the app. This first screen advantage offers advertisers to deliver impressions.

Future Today says viewers of its portfolio “will engage in a seamless and unique navigation display that is in line with today’s modern content viewing experiences, and enjoy effortless discovery tailored to their interests. At the same time, platforms and brands can cultivate more meaningful relationships through personalized interactions.

“In addition to full share of voice on the home screen, creative, interactive carousels enable brands to showcase a variety of content. Custom created hero images where viewers engage with the remote to navigate through more information, behind the scenes, b-roll footage or the new UI offers an auto play option where the brand’s features start scrolling on the hero image. This storytelling flexibility provides wide creative latitude for both endemic and non-endemic advertisers to showcase additional content to drive next-level engagement and recognition.”

Jennifer D’Alessandro, Future Today head of ad sales and marketing, added: “First-screen advantage is valuable for brands looking to engage with consumers the moment they enter our streaming apps. Advertisers are no longer confined to traditional ad slots. Instead, they can utilize a dynamic landscape made for creative brand integration at every turn. We are here for our partners and will work together to create the best experience for our viewers while hitting all the hot buttons for brands.”

HappyKids, Fawesome and iFood.TV offer family-friendly entertainment catering to various audiences. HappyKids, a leading AVOD channel, features popular shows like Sesame Street, Pokémon and Deal or No Deal, appealing to families with its vast library of over 10,000 free movies and shows. Fawesome provides advertisers access to a wide array of audiences across different genres, including family, comedy, drama, true crime and westerns, without subscription requirements. iFood.TV connects advertisers with cooking enthusiasts through its extensive collection of more than 50,000 food-related videos.