FuboTV expects to surpass $1 billion in revenue this year. As the company pursues that goal, it wouldn’t hurt to grow its share of the advertising market. As it stands, advertising only accounted for $73.7 million of fuboTV’s $638 million total revenue in 2021. Indeed, subscription revenue will still account for the bulk of the company’s 2022 revenue — particularly if new price increase tests work out. But fuboTV now sounds like it’s beginning to put a more concerted effort behind growing its advertising business, which will help push the total past $1 billion.
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