IAB Names Paramount Advertising’s John Halley New Board Chair

The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, on Sunday appointed John Halley, president, Paramount Advertising, as the new Chair of the trade organization’s board of directors. Halley has served on the board since March 2021, most recently as the vice chair.

Halley takes on the role that was held by Alysia Borsa, chief business officer and president of lifestyle, health and finance at Dotdash Meredith. Borsa will continue to remain on the IAB board and on the executive committee. Additionally, Shenan Reed, global chief media officer of General Motors, will move into the role of Vice Chair.

David Cohen, IAB CEO, said: “The strength of IAB — and the strength of our industry — depends on our ability to attract the very best talent to our Board. John and Shenan bring a wealth of experience, a readiness to confront the industry’s toughest challenges, and a thirst for innovation that is inspirational. This year will be meaningful as we are grappling with trends defining the digital ecosystem, from the seismic shift in privacy and addressability, AI, unified identity and the retirement of third-party cookies.”

New members of the IAB board elected to a three-year term are:

• Kristi Argyilan, senior vice president, retail media, Albertsons Media Collective
• Michael Scott, vice president of ad sales and operations NA, Samsung Ads
• Jason Spero, vice president, global product lead, Google

Current board members re-elected for a new three-year term include:

• Alysia Borsa, chief business officer and president of lifestyle, health & finance, Dotdash Meredith
• Patrick Harris, president, americas and partnerships, Snap
• Lisa Howard, global chief revenue officer, Hearst Magazines
• Norm Johnston, global head of advertising strategy, NewsCorp
• Joy Robins, global chief advertising officer, The New York Times
• Kya Sainsbury-Carter, corporate vice president, Microsoft Advertising
• Aaron Sobol, head of media investment, U.S., Unilever