KTMD Houston Names New Sales Managers

Lorena Cavazos (Al Torres Photography)

Telemundo-owned KTMD Houston has promoted Lorena Cavazos to vice president of sales. She has been local sales manager since 2013 and is succeeded in that position by Stephanie Loya.

In her new role, Cavazos will lead and supervise the management and business development efforts of the KTMD sales team to expand the station’s growth and revenues across on-air, digital and streaming platforms. Cavazos will report directly to Jose Flores, president and general manager of Telemundo Houston and McAllen.

Cavazos has more than 24 years of experience in the media industry. She began her career working for several advertising agencies specializing in multicultural advertising, including Bromley Communications in San Antonio and Lopez Negrete Communications in Houston. Before joining KTMD in 2013 as local sales manager, she was general sales manager at Liberman Broadcasting.

She earned a Bachelor of Arts in political science from St. Mary’s University in San Antonio. She started in her new role at KTMD on Feb. 21.

Stephanie Loya

Stephanie Loya, as local sales manager, will be responsible for local business development, local sales initiatives, sales promotions and managing a team of account executives to develop growth opportunities to achieve/exceed revenue targets. She will report to Cavazos.

Loya, who has 20 years of sales and management experience, comes to KTMD from NBCUniversal Local’s Telemundo 40 KTLM-TV in McAllen, Texas, where she was national sales manager since 2010. She then took on a dual-station leadership role in 2020 adding national sales for Telemundo 48 KTDO El Paso, Texas. Prior to that she spent four years as marketing consultant for KVEO McAllen.  She began her career as an account executive at KTLM in 2003.

Stephanie earned a Bachelor of Arts in journalism from University of Texas – Pan American in Edinburg, Texas. Her first day at KTMD was April 24.