Madhive Hires Evan Simeone As Chief Product Officer

Madhive, a software platform engineered for modern TV advertising, has added Evan Simeone as chief product officer. In this position, he will drive the next phase of Madhive’s product development as the company continues to see rapid adoption of its full-stack TV enterprise software.

Spencer Potts, Madhive CEO, said: “Madhive has grown to power programmatic local CTV advertising for the largest broadcasters, brands and agencies in the country. Our partners trust us to drive innovation and transformation for the industry at large. Evan will empower our next chapter of product development, including technologies like artificial intelligence, as we accelerate Madhive’s position as the industry standard for local and national streaming advertising.”

Simeone is an ad tech veteran with more than 20 years’ experience, most recently serving as CPO of Raptive, an enterprise software company powering the creator economy. Before that, he was SVP of product management at Pubmatic, where he helped the ad tech company scale its private marketplaces and unite global engineering teams.

Simeone was an early pioneer of artificial intelligence and machine learning, establishing engineer training programs at Raptive and PubMatic well ahead of the recent AI surge. Earlier in his career, Simeone also held senior leadership roles at companies such as Organic Motion and Solbright, which was acquired by Operative.

Madhive was founded in 2016 initially as an enterprise solution for local broadcasters including Fox and Scripps, enabling streaming TV offerings to their local advertisers with a focus on customized campaign planning, activation, optimization, and measurement. Last year, Madhive received a $300 million investment from Goldman Sachs Asset Management to fuel the growth and adoption of its CTV platform, most notably within the local advertising market, as well as expand to new channels.